MARKETING EXECUTIVE – FMCG
Company: SABOLS Foods India Private Limited
Location: Coimbatore, Tamil Nadu
Job Type: Full-time, Permanent
Experience: 2–5 years
Salary: ₹20,000–₹30,000 per month
Work Location: In person
ABOUT SABOLS
SABOLS Foods India Private Limited is a Coimbatore-based food and beverage company focused on delivering quality products backed by dependable service and responsible business practices.
Our portfolio includes SABOLS Packaged Drinking Water, serving corporate, institutional and household customers across Coimbatore, along with a growing range of premium food and wellness products.
As we expand our presence in the FMCG sector, we are strengthening our marketing capabilities across field, retail, institutional and digital channels.
ABOUT THE ROLE
We are looking for a creative, energetic and execution-focused Marketing Executive with relevant experience in FMCG, food, beverages or consumer products.
This is a hands-on marketing position combining field marketing, brand promotion, market research and digital marketing. The selected candidate will contribute to campaigns, product launches and market-development activities for our growing portfolio of food and beverage products.
The role is ideal for someone who understands both offline and online marketing and wants hands-on responsibility in building and growing consumer brands.
KEY RESPONSIBILITIES
- Plan and execute field-marketing and product-promotion activities
- Visit retailers, distributors, corporate customers and potential business partners
- Identify new markets, customer segments and promotional opportunities
- Support product launches, sampling campaigns, exhibitions and local events
- Develop marketing ideas to improve brand visibility and product sales
- Conduct competitor, pricing and consumer-market research
- Gather customer and market feedback and present actionable recommendations
- Coordinate social media content, digital campaigns and online promotions
- Create content and campaign ideas for advertisements and product promotions
- Work with designers, photographers, content creators and marketing agencies
- Assist with Meta Ads, Google Ads and online lead-generation activities
- Monitor campaign performance, enquiries and customer responses
- Follow up on leads generated through marketing campaigns
- Support the sales team with leads, brochures and promotional materials
- Maintain reports on market visits, campaigns, leads and marketing performance
REQUIRED QUALIFICATIONS
- 2–5 years of relevant experience in FMCG, food, beverage or consumer-product marketing
- Practical experience in field marketing, product promotion or market development
- Working knowledge of social media and digital marketing
- Familiarity with Meta Ads, Google Ads or online lead generation
- Strong communication, presentation and coordination skills
- Creative thinking with a practical and execution-focused approach
- Good understanding of the Coimbatore market
- Willingness to travel within Coimbatore for market visits and campaigns
- Basic proficiency in Microsoft Excel, PowerPoint, email and reporting
PREFERRED SKILLS
- Experience with packaged drinking water, dairy, organic, health-focused or food products
- Exposure to retail marketing, distributor development, B2B marketing or product launches
- Experience coordinating product photography and content creation
- Two-wheeler with a valid driving licence
WHAT WE OFFER
- Salary of ₹20,000–₹30,000 per month, based on experience and suitability
- Travel/fuel allowance for official field visits
- Opportunity to work directly with the management team
- Hands-on involvement in campaigns, product launches and brand development
- Opportunity to work on established and growing consumer brands
- Scope to grow into a larger brand-management or marketing role
WORK SCHEDULE
- Day shift
- Full-time
- In-person position
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
Work Location: In person
