Job Title: SEO Executive
Department: Digital Marketing
Employment Type: Full-time
Location: [City, State / Hybrid / On-site]
Role Summary
We are seeking a results-driven SEO Executive with a strong understanding of performance marketing and local search dynamics to lead our organic growth in the real estate sector. In this role, you will be responsible for optimizing our property listings, project landing pages, and content strategies to rank high on search engines, drive high-intent organic traffic, and generate qualified leads.
You will work closely with our web developers, content creators, and sales team to turn organic search visibility into site visits and site visits into real estate buyers.
Key Responsibilities1. Real Estate & Local SEO Optimization
- Hyper-Local Keywords: Perform in-depth keyword research around high-converting, location-specific real estate queries (e.g., "3 BHK luxury apartments in [Location]", "commercial property near [Landmark]").
- Google Business Profile (GBP): Manage and optimize company and project-level GMB profiles to drive local map pack visibility and direct phone calls/walk-ins.
- Micro-Market Landing Pages: Optimize property listing pages, neighborhood guides, and project launch pages for localized search intent.
2. On-Page & Technical SEO
- Execute technical audits to ensure fast page load speeds, seamless mobile responsiveness, and clean crawlability across thousands of property listings.
- Implement Real Estate Structured Data (Schema markup for RealEstateAgent, SingleFamilyResidence, Offer, PostalAddress, etc.).
- Write compelling meta titles, meta descriptions, and header tags tailored to high click-through rates (CTR).
3. Content Strategy & Lead Generation
- Collaborate with copywriters to plan content around home-buying guides, legal/RERA processes, market trends, and property investment tips.
- Ensure on-site content guides potential buyers seamlessly toward contact forms, WhatsApp inquiries, and brochure downloads.
4. Off-Page & Link Building
- Develop quality backlink strategies using real estate directory listings, localized guest blogs, press releases for project launches, and PR outreach.
- Audit backlink profiles regularly to disavow spam links and build domain authority.
5. Tracking & Reporting
- Monitor key metrics—organic sessions, rank position, goal completions, cost per organic lead—using Google Analytics (GA4), Google Search Console (GSC), and SEO tools.
- Provide weekly and monthly reports detailing lead yield, conversion rates, and actionable next steps.
Requirements & QualificationsMinimum Experience: 2–4 years of core SEO experience (Prior exposure to real estate, hospitality, or localized lead-gen industries is strongly preferred).
- Core Competencies: Strong command over On-Page, Off-Page, Local, and Technical SEO.
- Tool Proficiency: Hands-on experience with Google Search Console, Google Analytics 4, Ahrefs, SEMrush, Screaming Frog, and Google Business Profile Manager.
- CMS Knowledge: Hands-on experience with WordPress, Custom PHP, or headless CMS platforms.
- Technical Understanding: Fundamental knowledge of HTML, CSS, JavaScript, site architecture, and speed optimization techniques.
- Analytical Mindset: Ability to convert raw traffic and keyword data into clear revenue and lead-gen insights.
Pay: ₹25,000.00 - ₹45,000.00 per month
Benefits:
Work Location: In person
