We are looking for a results-driven PPC Specialist with deep expertise in Meta Ads (Facebook & Instagram) who has successfully managed and scaled high-budget campaigns (₹1 Cr+ monthly spend). The ideal candidate should have a strong analytical mindset, performance-driven approach, and a proven track record of delivering high ROI/ROAS.
Key Responsibilities:
- Plan, execute, and optimize high-budget Meta Ads campaigns (₹1Cr+ monthly)
- Develop and implement performance marketing strategies to drive leads, sales, and revenue
- Monitor campaign performance and continuously optimize for CPA, ROAS, CTR, and conversions
- Conduct audience research, A/B testing, and funnel optimization
- Manage full-funnel campaigns (awareness, consideration, conversion)
- Analyze data and generate actionable insights using Meta Ads Manager & analytics tools
- Collaborate with creative and content teams for high-performing ad creatives
- Track and report campaign performance with detailed insights and recommendations
- Stay updated with latest Meta Ads trends, algorithms, and best practices
Required Skills & Qualifications:
- Minimum 5+ years of experience in PPC / Performance Marketing
- Proven hands-on expertise in Meta Ads (Facebook & Instagram Ads)
- Experience in managing high-volume budgets (₹1 Cr+ per month)
- Strong understanding of conversion tracking, pixels, and attribution models
- Proficiency in data analysis and campaign optimization
- Experience with tools like Google Analytics, Meta Ads Manager, and tracking tools
- Strong problem-solving and decision-making skills
Preferred Qualifications:
- Experience working in D2C / E-commerce / Agency environment
- Knowledge of Google Ads or other paid channels is a plus
- Experience in scaling campaigns with strong ROAS performance
Pay: ₹1,500,000.00 - ₹2,500,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Leave encashment
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
