Core Key Result Areas (KRAs) for Sales Roles at Pine Labs
In a fintech environment centered on merchant commerce and payment acceptance, sales Key Result Areas span hardware deployment, software and value-added services (VAS) penetration, and ecosystem partnerships.
1. Merchant Acquisition & Terminal Deployment
- New-to-Firm (NTF) Onboarding: Drive the acquisition of retail and corporate merchants across assigned territories, expanding the active merchant network.
- Hardware & Software Activation: Ensure target-driven deployment and activation of smart Point of Sale (POS) hardware solutions (such as Android terminal models like the A910 and E600).
- Portfolio Expansion: Increase transaction throughput and active usage rates across newly deployed devices to minimize early churn.
2. Value-Added Services (VAS) & Affordability Solutions
- Affordability & EMI Penetration: Drive adoption of Brand EMI, Instant Discounts, and Cash Back programs to boost merchant ticket sizes and consumer engagement.
- Ecosystem Solutions Sales: Cross-sell platform features beyond basic payment acceptance, including loyalty programs, gift solutions, PayByPoints, and targeted promotions.
3. Bank Partnership & Channel Synergy
- Banking Alliance Collaboration: Strengthen relationships with key banking partners to leverage channel leads, joint campaigns, and co-acquired merchant portfolios.
- Multi-POS Deal Closure: Coordinate directly with banking stakeholders to fast-track underwriting, documentation, and the successful execution of large-scale corporate or multi-store agreements.
4. Sales Productivity & Operational Compliance
- CRM & Field Discipline: Maintain high operational hygiene by logging daily merchant visits, tracking leads accurately through CRM workflows (such as LeadSquare), and managing pipelines effectively.
- Process Adherence: Ensure strict compliance with KYC norms, merchant onboarding guidelines, and internal operational turnaround times (TAT).
Pay: ₹339,826.59 - ₹1,000,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Life insurance
- Paid sick time
Work Location: In person
