Company: OptMum Digital
Location: Gurugram, Sector 51
Experience: 3–5 Years
Employment Type: Full-Time
About the Role
We are looking for an experienced and performance-driven Paid Ads Manager to plan, execute, optimize, and manage paid advertising campaigns across platforms such as Google Ads and Meta Ads. The ideal candidate should have strong analytical skills, a performance mindset, and experience managing multiple client accounts.
Key Responsibilities
- Plan and execute paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.
- Manage campaign setup, targeting, budgeting, bidding, ad copies, creatives, and audience segmentation.
- Monitor campaign performance and optimize campaigns to improve ROAS, CPA, CPL, CTR, and conversions.
- Conduct keyword research, competitor analysis, audience research, and campaign planning.
- Create and test different ad copies, creatives, audiences, and landing pages.
- Track and analyze campaign data using Google Analytics, Google Tag Manager, and platform dashboards.
- Prepare regular performance reports and provide actionable insights to clients.
- Manage advertising budgets efficiently and ensure maximum ROI.
- Coordinate with the creative, SEO, content, and client servicing teams for campaign requirements.
- Stay updated with the latest trends, algorithm changes, advertising policies, and platform features.
- Identify performance issues and implement timely corrective strategies.
- Handle multiple client accounts and meet campaign performance targets.
Required Skills
- 3–5 years of hands-on experience in Paid Media / Performance Marketing.
- Strong experience with Google Ads and Meta Ads Manager.
- Good understanding of conversion tracking, pixels, GA4, and GTM.
- Strong analytical and problem-solving skills.
- Knowledge of lead generation, e-commerce, and conversion-focused campaigns.
- Ability to manage and optimize significant advertising budgets.
- Strong reporting and communication skills.
- Ability to work independently and manage multiple projects simultaneously.
Key Performance Indicators (KPIs)
- ROAS and overall campaign profitability.
- CPL/CPA and conversion rate improvement.
- Campaign performance and optimization.
- Effective utilization of advertising budgets.
- Client satisfaction and timely reporting.
- Achievement of monthly campaign targets.
What We Offer
- Competitive salary based on experience and performance.
- Opportunity to work with diverse clients and industries.
- Growth and learning opportunities.
- Performance-based incentives.
- Collaborative and professional work environment.
Salary: As per experience and expertise
Working Days: Monday to Friday
Working Hours: 10:00 AM – 7:00 PM
Pay: ₹35,000.00 - ₹40,000.00 per month
Work Location: In person
