Job Summary
We are looking for a results-driven Performance Marketing Executive with 2+ years of experience in D2C and E-commerce. The candidate must have strong hands-on expertise in Google Ads and experience in managing/leading a performance marketing team.
Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns with a focus on sales, conversions, ROAS, and ROI.
- Manage and scale Google Ads campaigns including Search, Shopping, Performance Max, Display, YouTube, and Remarketing.
- Develop performance marketing strategies for D2C & E-commerce brands.
- Monitor and analyze KPIs such as ROAS, CAC, CPA, CTR, CPC, CVR, and revenue.
- Manage campaign budgets and continuously optimize performance.
- Conduct A/B testing and conversion funnel optimization.
- Prepare campaign performance reports and provide actionable insights.
- Coordinate with creative/content teams for high-performing ad creatives.
- Lead and manage team members, set targets, and monitor performance.
Must-Have Expertise
- Expert-level hands-on experience in Google Ads
- Strong experience in D2C & E-commerce marketing
- Google Search, Shopping & Performance Max
- GA4, Google Tag Manager & Conversion Tracking
- Campaign scaling and budget management
- Strong knowledge of ROAS, ROI, CAC & CPA
- Team handling/leadership experience
- Strong analytical and problem-solving skills
Requirements
- Minimum 3 years of relevant Performance Marketing experience
- Proven experience in managing Google Ads campaigns
- D2C/E-commerce experience is mandatory
- Team leadership experience is highly preferred
Pay: ₹22,000.00 - ₹35,000.00 per month
Work Location: In person
