We’re looking for a Growth Marketing Lead who thinks in economics, executes like a performance marketer, and moves like a revenue architect.
You’ll own the growth engine end-to-end - Google Ads, LinkedIn Ads, acquisition funnels, cost-per-lead models, retention metrics, and media plans that drive results.
You’ll thrive here if:
- You know your numbers and your narratives - business logic meets ad copy.
- You’ve planned media budgets not just by CPMs - but by conversion economics.
- You’ve scaled campaigns on LinkedIn, Google, and app channels - not just tinkered with them.
- You can call bluff on vanity metrics
- You’re hungry to build, not just manage.
- You see SEO not just as keywords, but as compounding discovery.
- You can work lean, fast, and solo - but still think big.
What You’ll Actually Do:
- B2B demand generation and pipeline-building at the top. App acquisition and retention next. E-commerce performance marketing rounds it out.
- Architect and run media plans that move the needle - across paid search, paid social (LinkedIn first), app marketing and email.
- Work backwards from a $50K/month revenue goal to define how much to spend, where, and why.
- Beyond CACs and dashboards - can you spot the signals that shape perception, build pipeline, and drive lasting value?
- Get deep into cost-per-acquisition, cost-per-download, cost-per-registration, and cost-per-retention. And continuously optimize and iterate.
- Build sharp dashboards, know your ROAS, know your LTVs, know your drop-off rates.
- Bonus points if they have an understanding of notification & retention strategy that keep users coming back
- You’ll have a lean setup - with you creating the first version of our internal growth playbook and hiring a junior to eventually help us scale
- Scale organic growth - from content-to-growth analysis to turning minimal media into real traction on social platforms.
Pay: ₹540,000.00 - ₹900,000.00 per year
Benefits:
Work Location: In person
