We are looking for a strategic and results-driven Performance Marketing Manager with 5+ years of experience to lead digital marketing initiatives across multiple platforms. The ideal candidate should have expertise in performance marketing strategy, campaign optimization, client management, analytics, and team leadership to drive measurable business growth.
- Develop and execute performance marketing strategies aligned with client business objectives and growth targets.
- Plan, launch, manage, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, Amazon Ads and other paid media platforms.
- Allocate budgets, define channel strategies, and maximize ROI through continuous performance optimization.
- Monitor campaign performance and improve key metrics such as ROAS, CPA, CPL, CAC, and conversion rates.
- Conduct A/B testing for creatives, audiences, landing pages, bidding strategies, and campaign structures.
- Ensure accurate conversion tracking and attribution using GA4, Google Tag Manager, Meta Pixel, Conversion API, and other analytics tools.
- Analyze campaign data and present actionable insights, performance reports, and strategic recommendations to clients.
- Build and maintain strong client relationships by understanding business goals and delivering measurable results.
- Lead, mentor, and support a team of performance marketers while ensuring high-quality campaign execution.
- Collaborate with creative, content, design, SEO, web development, and analytics teams to improve campaign performance and conversion rates.
- Stay updated with industry trends, platform updates, and emerging technologies, while implementing best practices and process improvements.
- 5+ years of experience in performance marketing, preferably in a digital marketing agency.
- Strong hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and Amazon Ads.
- Experience managing lead generation and eCommerce campaigns across multiple industries.
- Strong understanding of Google Tag Manager, conversion tracking, attribution, and analytics.
- Proven experience in client management, strategic planning, and team leadership.
- Excellent analytical, communication, and problem-solving skills.
- Bachelor's degree in Marketing, Business, Engineering, or a related field.
