Sr. Graphic Designer - Job Description
Experience Required: 5-7 Years
Location: BKC, Mumbai
Department: Marketing / Brand / Creative
About the Role
We are looking for a highly creative and detail-oriented Senior Graphic Designer/Jr. Art
Director with 5-7 years of experience to join our team. The ideal candidate should possess
strong design aesthetics, conceptual thinking, and hands-on expertise across ATL, BTL, digital,
motion, and AI-assisted creative production. This role requires someone who can translate
brand strategy into visually compelling communication across multiple platforms while
maintaining consistency and innovation.
The candidate should have experience working in a fast-paced environment, preferably
across real estate, retail, lifestyle, luxury, or agency ecosystems, and be capable of
independently driving design projects from concept to execution.
Key Roles & Responsibilities
Creative Conceptualisation & Art Direction
● Understand marketing and business briefs and translate them into strong creative
concepts and visual narratives.
● Conceptualise integrated campaigns across ATL, BTL, digital, social and on-ground
platforms.
● Develop campaign Key Visuals (KVs), visual identities, moodboards, design systems
and overall art direction.
● Think beyond individual creatives and establish a cohesive visual language that can
extend across an entire campaign.
● Partner with marketing and content teams to develop ideas that are strategically
relevant as well as visually impactful.
● Bring fresh perspectives, references and creative thinking to campaign brainstorming
sessions.
ATL & BTL Design
Conceptualise and execute communication across:
● Hoardings & billboards
● Print advertisements
● Outdoor media
● Mall & retail branding
● Store launch communication
● Event & activation branding
● Kiosks & installations
● POSM
● Brochures, flyers & catalogues
● Signages & wayfinding
● Promotional & campaign collaterals
● Merchandise & packaging
The candidate should have a strong understanding of large-format design, print production
and how creative communication translates from a screen to a physical environment.
Digital & Social
● Create visually compelling campaigns for Instagram, Facebook, LinkedIn, YouTube
and other digital platforms.
● Develop static creatives, carousels, stories, digital advertisements, website banners,
emailers and performance marketing assets.
● Understand current social media formats and create platform-first visual
communication rather than simply resizing ATL creatives.
● Work closely with social and content teams to develop visually distinctive content
properties.
Motion, GIFs & Video
● Conceptualise and create GIFs, animated creatives, motion graphics and short-form
digital content.
● Have working knowledge of video editing and the ability to create or supervise reels,
promotional videos and digital campaign assets.
● Provide visual direction for shoots, videos and other content production wherever
required.
AI & New-Age Creative Tools
● Have hands-on experience with AI-powered creative and design tools.
● Use AI for concept development, visualisation, image generation, moodboarding,
storyboarding, creative exploration and production.
● Be comfortable experimenting with tools such as Adobe Firefly, Midjourney, DALL·E,
Runway or similar platforms.
● Identify opportunities where AI can improve creative output, speed and efficiency
without compromising brand quality.
Brand Custodianship
● Maintain consistency of the brand's visual identity across all consumer touchpoints.
● Ensure all communication follows established brand guidelines while continuously
finding ways to keep the brand visually fresh.
● Review creative output from internal teams, agencies and external partners to ensure
quality and consistency.
Creative Ownership & Team Collaboration
● Take end-to-end ownership of creative projects from brief and ideation through
execution and final delivery.
● Work closely with marketing, digital, social media, content, events and business
teams.
● Brief and guide junior designers, freelancers, agencies and production partners
wherever required.
● Review creative output and provide constructive design feedback.
● Manage multiple campaigns and briefs simultaneously while maintaining quality and
timelines.
● Coordinate with printers, fabricators and production vendors and ensure artwork is
technically production-ready.
Required Skills & Qualifications
● 5-7 years of proven experience in graphic design/creative design.
● Proficiency in:
- Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro)
- Figma / Canva / Other modern design platforms
● Strong understanding of: Typography, layout, color theory, branding, and
composition.
● Experience in motion graphics/animation/GIF creation.
● Familiarity with AI-powered design tools and prompt-based creative generation.
● Strong understanding of print production and digital asset specifications.
● Ability to manage multiple projects and meet deadlines efficiently.
Pay: ₹1,100,000.00 - ₹1,300,000.00 per year
Benefits:
- Paid sick time
- Paid time off
Work Location: In person
