SENIOR DIGITAL MARKETING MANAGER
Company: Forward Slash Media Solutions
Department: Digital Strategy & Performance Marketing
Location: Ernakulam / Kochi
Experience: 5–8 Years
Employment Type: Full-time
Reporting To: CEO / Director / Branch Head
About Forward Slash Media Solutions
Forward Slash Media Solutions is a digital-first creative and marketing agency focused on building data-led digital strategies, audience ecosystems, performance marketing campaigns and measurable brand growth.
We work with brands to connect strategy, content, media, audiences and performance into integrated digital marketing solutions.
Key Responsibilities
1. Digital Strategy
- Develop comprehensive digital marketing strategies aligned with client business and marketing objectives.
- Translate business objectives into clear digital KPIs, channel strategies and campaign frameworks.
- Develop 90-day, 6-month and annual digital roadmaps for key clients.
- Identify opportunities across paid, owned and earned digital platforms.
- Develop campaign architecture covering Awareness → Consideration → Conversion → Retention.
- Stay updated on emerging digital platforms, consumer behaviour, technology and marketing trends.
- Present strategic recommendations and campaign plans to clients.
2. Audience Profiling & Consumer Insights
- Conduct detailed audience profiling and segmentation for brands and campaigns.
- Develop audience personas based on demographics, psychographics, interests, behaviours, purchase intent and digital consumption patterns.
- Identify high-value audiences, lookalike audiences, remarketing pools and intent-based segments.
- Analyse customer journeys and identify digital touchpoints influencing consideration and conversion.
- Translate audience insights into actionable media, content and creative recommendations.
- Develop audience matrices for different products, markets and campaign objectives.
3. Performance Marketing
- Lead performance marketing campaigns across platforms such as Meta, Google Ads, YouTube, LinkedIn and other relevant digital platforms.
- Develop campaign structures, media plans, budgets, targeting strategies and optimisation frameworks.
- Own performance KPIs including Reach, Impressions, CTR, CPC, CPM, Engagement, Leads, CPL, Conversion Rate, ROAS and CAC, depending on campaign objectives.
- Continuously optimise campaigns based on audience, creative, placement, geography, funnel stage and conversion performance.
- Conduct A/B testing of creatives, audiences, messaging, landing pages and campaign structures.
- Identify opportunities to improve media efficiency and marketing ROI.
- Work with analytics and technology teams to ensure proper tracking, pixels, events, UTMs and conversion measurement.
4. Data & Analytics
- Analyse campaign and platform-level performance data and derive actionable insights.
- Prepare weekly, monthly and campaign performance reports.
- Build performance dashboards and communicate insights rather than simply presenting numbers.
- Identify trends, anomalies and optimisation opportunities.
- Conduct competitor and category analysis.
- Connect digital performance metrics with business outcomes wherever data is available.
- Develop post-campaign analysis and recommendations for future campaigns.
5. Integrated Campaign Planning
- Collaborate with creative and content teams to develop data-led creative strategies.
- Provide audience and performance insights to inform creative development.
- Develop campaign briefs covering audience, proposition, messaging, channels, funnel and KPIs.
- Ensure consistency between strategy, creative, media and measurement.
- Participate in brainstorming sessions for digital campaigns, launches, brand activations and special projects.
6. Client Management
- Act as a strategic digital marketing partner for assigned clients.
- Lead client presentations, performance reviews and strategy discussions.
- Understand client business challenges and proactively recommend solutions.
- Manage client expectations around budgets, timelines, performance and deliverables.
- Identify opportunities for account growth and additional digital services.
- Build strong relationships with marketing heads, brand managers and decision-makers.
7. Team Leadership
- Lead and mentor digital marketing executives and performance marketing specialists.
- Allocate responsibilities and ensure timely campaign execution.
- Review campaign plans, reports and strategic recommendations prepared by the team.
- Establish performance benchmarks and optimisation processes.
- Coordinate with creative, content, SEO, social media and media teams.
Required Skills
Must Have
- 5–8 years of experience in digital marketing, preferably within a digital agency / advertising agency / performance marketing environment.
- Strong understanding of digital strategy and performance marketing.
- Hands-on understanding & experience of Meta Ads and Google Ads.
- Strong knowledge of audience targeting, segmentation and digital consumer behaviour.
- Ability to analyse campaign data and derive strategic insights.
- Excellent presentation and client communication skills.
- Strong understanding of the digital marketing funnel.
- Experience handling multiple clients and campaigns simultaneously.
Salary: Best in the industry+ incentives
Pay: ₹35,000.00 - ₹50,000.00 per month
Benefits:
Work Location: In person
