Job Title: Senior Marketing Executive
Location: Ludhiana
Department: Marketing
Industry: Real Estate
Experience: 3–5 Years
Job Summary
We are seeking an experienced and creative Senior Marketing Executive with 3–5 years of experience in the real estate industry. The ideal candidate should have expertise in both online and offline marketing, performance marketing, branding, lead generation, and campaign management. This role requires a strategic thinker with strong execution capabilities to drive brand awareness, generate quality leads, and support business growth through innovative marketing initiatives.
Key Responsibilities
- Develop and execute comprehensive marketing strategies for residential and commercial real estate projects.
- Plan and implement ATL (Above-the-Line) and BTL (Below-the-Line) marketing activities to enhance brand visibility and customer engagement.
- Manage end-to-end digital marketing campaigns, including Google Ads, Meta Ads, social media advertising, email marketing, and display campaigns.
- Drive qualified lead generation through digital platforms, offline campaigns, channel partners, events, and promotional activities.
- Plan, execute, monitor, and optimize performance marketing campaigns to maximize lead quality and campaign effectiveness.
- Track campaign performance, analyze key marketing metrics, and ensure optimum Return on Investment (ROI).
- Develop and implement effective social media strategies to strengthen the company's online presence and audience engagement.
- Manage brand positioning and ensure consistency across all marketing communications, advertising, and promotional materials.
- Coordinate with creative agencies, media partners, printers, and vendors for marketing campaigns and branding activities.
- Organize exhibitions, property expos, roadshows, customer engagement events, and promotional campaigns.
- Conduct market research, competitor analysis, and customer behavior studies to identify new business opportunities.
- Prepare annual marketing plans, campaign calendars, and promotional schedules.
- Manage marketing budgets efficiently while ensuring cost optimization and maximum business impact.
- Collaborate closely with the Sales, CRM, and Channel Partner teams to align marketing initiatives with business objectives.
- Prepare periodic reports and presentations on campaign performance, lead generation, marketing spend, and ROI for senior management.
Required Skills
- Strong expertise in ATL & BTL Marketing.
- Hands-on experience in Performance Marketing (Google Ads, Meta Ads, YouTube Ads, Display Ads, Remarketing).
- Proven experience in Lead Generation and campaign optimization.
- Strong knowledge of ROI tracking, campaign analytics, and marketing dashboards.
- Expertise in Social Media Strategy, content planning, and online brand building.
- Strong understanding of Brand Management and integrated marketing communications.
- Experience in Marketing Budgeting and Cost Optimization.
- Knowledge of CRM systems, Google Analytics, Meta Business Suite, and other digital marketing tools.
- Excellent communication, presentation, vendor management, negotiation, and project management skills.
- Strong analytical mindset with the ability to interpret campaign data and make data-driven decisions.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- MBA in Marketing will be preferred.
- 3–5 years of relevant marketing experience in the Real Estate industry.
Preferred Candidate Profile
- Proven experience in marketing residential and commercial real estate projects.
- Strong understanding of both traditional and digital marketing channels.
- Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.
- Creative, proactive, result-oriented, and capable of working independently as well as collaboratively.
Apply at [email protected]
Job Type: Full-time
Language:
Work Location: In person
