A Digital Marketing Manager works with marketing teams to promote a business or brand’s products and services through social media, websites and apps. Their main duties and responsibilities include:
- Developing and implementing digital marketing strategies, including social media advertising, email marketing, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC)
- Building and maintaining a brand’s presence across multiple social media channels
- Creating, executing and monitoring marketing campaign budgets
- Collaborating with media and sales teams to improve marketing results
- Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment
- Coordinating with the digital marketing team to identify innovative growth strategies
- Preparing reports on the performance of marketing campaigns
- Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels.
Job Type: Full-time
Pay: From ₹18,000.00 per month
Benefits:
Education:
Experience:
- Digital marketing: 2 years (Required)
Location:
- Madurai, Tamil Nadu (Madurai) (Required)
Work Location: In person
