ABOUT सादा / SAADAA
We are a direct-to-consumer (D2C) lifestyle brand. Our vision is to advocate the सादा / SAADAA way of living and make बेहतर / BETTER basics for everyone. Top 1% Shopify stores in India, we have been bootstrapped and profitable with industry-leading benchmarks. From a 100 sq. ft. garage to a 150+ people team in just 4 years — we are just getting started.
ROLE OVERVIEW
We are looking for a Creative Strategy Specialist who will be responsible for shaping creative direction across brand and performance marketing initiatives. You will bridge the gap between the Marketing Strategy and Content Production teams by transforming business objectives, consumer insights, and campaign goals into compelling creative concepts that drive engagement and business results.
This role requires someone who understands consumer psychology, digital content, and performance marketing while being able to collaborate seamlessly with designers, copywriters, videographers, and marketers to bring high-impact campaigns to life. If you enjoy solving business problems through creativity and thrive in a fast-paced, high-growth environment, we'd love to hear from you.
WHAT WILL YOU BE RESPONSIBLE FOR?
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Develop creative strategies for product launches, seasonal campaigns, brand initiatives, and performance marketing campaigns.
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Translate business objectives, customer insights, and marketing goals into compelling creative concepts and campaign ideas.
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Act as the bridge between the Marketing Strategy team and the Content Production team to ensure smooth planning, communication, and execution.
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Prepare detailed creative briefs for designers, copywriters, photographers, videographers, and content creators.
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Research market trends, competitor campaigns, consumer behavior, and emerging content formats to identify new creative opportunities.
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Collaborate with Performance Marketing teams to develop high-converting ad creatives across Meta, Google, YouTube, and other digital platforms.
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Work closely with Brand, Creative, Social Media, Performance Marketing, and Production teams to ensure creative consistency across all customer touchpoints.
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Review campaign performance and creative insights to identify winning patterns and continuously improve future campaigns.
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Build messaging frameworks, storytelling angles, creative hooks, and campaign narratives aligned with brand objectives.
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Drive experimentation by testing new creative concepts, formats, messaging, and content ideas to improve campaign performance.
WHO YOU ARE
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3+ years of experience in Creative Strategy, Brand Strategy, Content Strategy, Creative Planning, or a similar role.
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Experience working with D2C brands, ecommerce companies, consumer brands, or creative/advertising agencies.
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Strong understanding of digital marketing, social media, and performance advertising creatives.
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Excellent understanding of consumer psychology, storytelling, and content strategy.
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Ability to convert business insights into clear creative direction.
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Strong communication, presentation, and stakeholder management skills.
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Highly analytical with the ability to interpret campaign data and translate insights into creative improvements.
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Comfortable working in a fast-paced, ownership-driven environment.
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Passionate about trends, content, advertising, and building impactful brand campaigns.
QUALIFICATIONS
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Bachelor's degree in Marketing, Business, Mass Communication, Advertising, Media, or a related field.
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3+ years of relevant experience in Creative Strategy, Brand Strategy, Content Strategy, or Creative Planning.
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Experience working closely with Performance Marketing, Brand Marketing, Creative, or Content Production teams.
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Understanding of Meta Ads, Google Ads, social media platforms, and digital campaign planning.
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Experience with creative research tools, analytics platforms, or project management tools is a plus.
WHY BE A PART OF सादा / SAADAA?
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Do you feel out of place in a world full of unnecessary complexities?
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Do you find joy in little things?
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Do you believe simplicity is underrated?
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If yes, you'll fit right in. We believe simplicity with better basics is the way to live a fulfilling life.
WHAT DO WE OFFER?
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A team of empathetic problem solvers
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Fast growth and learning opportunities
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Ownership and real business impact
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A culture of continuous learning
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Freedom to explore, fail, and grow
