We are seeking a results-driven Digital Marketing Specialist to lead our customer acquisition and retention efforts. In this full-time role, you will be responsible for strategizing, launching, and scaling performance campaigns across Google Ads (SEM), Paid Social (Meta/LinkedIn), and Email Marketing, with a dedicated focus on driving sales within our core target demographic of middle-aged adults (ages 36–55).
Core Responsibilities
- Search Engine Marketing (Google Ads): Build, manage, and scale high-intent Search, Performance Max, and Remarketing campaigns to hit targeted ROAS and CAC benchmarks.
- Paid Social Media (Meta & LinkedIn): Design and execute conversion-focused ad campaigns targeting mature audiences, continuously running creative, copy, and audience tests.
- Email & Lifecycle Automation: Set up and manage automated customer journeys (welcome flows, cart abandonment, re-engagement) and weekly conversion-focused email campaigns.
- Audience Strategy & Messaging: Create tailored value propositions and ad copy that directly address the specific motivations and pain points of the 36–55 age demographic.
- Funnel & Conversion Optimization: Collaborate on high-converting landing page layouts and execute ongoing A/B tests to improve conversion rates (CVR).
- Analytics & Attribution: Track multi-channel performance using Google Analytics 4 (GA4), Meta Ads Manager, and Google Tag Manager (GTM) to deliver data-backed growth recommendations.
Qualifications & Requirements
- Experience: 3–5+ years of hands-on experience managing paid acquisition and lifecycle marketing campaigns.
- Channel Proficiency:
- Advanced execution skills in Google Ads (Search, PMax, keyword bidding strategies).
- In-depth expertise in Meta Ads Manager (Pixel/CAPI setup, dynamic product ads, audience segmentation).
- Strong working proficiency in modern email marketing software (e.g., Klaviyo, HubSpot, ActiveCampaign, or Mailchimp).
- Data-First Mindset: Strong competency with GA4, GTM, and attribution tracking to measure end-to-end campaign performance.
- Copywriting & Creative Sense: Proven ability to write clear, persuasive copy and briefs for high-performing visual assets.
Pay: ₹10,078.00 - ₹25,000.00 per month
Work Location: In person
