Job Title: Marketing & Google Ads Executive
Location: Mohali, Punjab
Experience: 3-5 years
Employment: Full-time
About the Role
We are looking for a hands-on Marketing & Google Ads Executive with 3-5 years of relevant experience to manage and improve our digital marketing and lead-generation initiatives.
The ideal candidate should have strong practical experience with Google Ads, campaign optimisation, landing pages, analytics and lead generation. We are looking for someone who understands not just how to run campaigns, but how to generate qualified enquiries at an efficient cost.
Key Responsibilities
- Plan, set up and independently manage Google Search, Display, Performance Max and remarketing campaigns.
- Conduct keyword research and continuously identify high-intent and commercially relevant keywords.
- Manage campaign structure, bidding strategies, budgets, audiences, locations, devices and negative keywords.
- Monitor and optimise CPC, CTR, conversion rate, cost per lead and overall campaign ROI.
- Work on improving Quality Score and reducing acquisition costs.
- Analyse search terms regularly and eliminate irrelevant traffic.
- Recommend and coordinate improvements to landing pages to increase conversions.
- Set up and manage conversion tracking through Google Ads, GA4 and Google Tag Manager.
- Develop remarketing and audience strategies.
- Work with the sales team to understand lead quality rather than evaluating campaigns purely on the number of leads generated.
- Track leads from campaign to enquiry, qualified opportunity and business conversion wherever possible.
- Prepare weekly and monthly performance MIS with actionable recommendations.
- Research competitors, their advertising strategies, keywords, messaging and offers.
- Support SEO, website content, email marketing and other digital marketing initiatives as required.
- Coordinate with designers/content teams for ad creatives, landing pages and marketing collateral.
- Explore AI and marketing automation tools that can improve campaign performance and productivity.
Key Performance Indicators
The role will be measured on:
- Qualified leads generated
- Cost per qualified lead
- Conversion rate
- Google Ads ROAS/ROI
- CTR and CPC improvements
- Landing-page conversion rate
- Lead-to-opportunity conversion
- Campaign budget utilisation
- Quality of reporting and insights
- Continuous improvement in campaign performance
Required Experience & Skills
- 3-5 years of hands-on digital marketing experience.
- Strong working experience with Google Ads is essential.
- Demonstrable experience managing meaningful Google Ads budgets.
- Strong understanding of Google Search advertising and keyword strategy.
- Experience with GA4, Google Tag Manager and conversion tracking.
- Good understanding of landing-page optimisation and conversion funnels.
- Comfortable working with Excel/Google Sheets and marketing MIS.
- Ability to interpret data and translate it into specific actions.
- Good written English and ability to develop effective advertising copy.
- Strong ownership and ability to independently manage campaigns.
Preferred
- Google Ads certification.
- Experience with B2B or high-value lead-generation campaigns.
- Exposure to Meta Ads, LinkedIn Ads and programmatic advertising.
- Experience with CRM-based lead tracking.
- Familiarity with AI tools for marketing, research, content and campaign optimisation.
What We Are Looking For
We are particularly interested in candidates who can demonstrate actual campaign results. During the interview, candidates should be comfortable discussing campaigns they have personally managed, including:
- Monthly advertising spend managed
- Leads generated
- Average CPC and CPL
- Conversion rates
- ROAS/ROI achieved
- Examples of campaigns they improved
- How they identified and corrected an underperforming campaign
This is a hands-on role based in Mohali and would suit someone who enjoys taking ownership of marketing performance rather than simply coordinating with external agencies.
Salary Rs 30,000-45,000 per month
Pay: ₹30,000.00 - ₹45,000.00 per month
Work Location: In person
