Job Description:
Job Opening: Digital Marketing Executive (B2B Export Marketing)
Skills: Google Ads | SEO | WhatsApp Marketing | Email Marketing
Industry: Rice Export / FMCG / B2B
Experience: 3–5 Years
Location: India (Office-based)
Company Overview
Grainville India Pvt. Ltd. is a fast-growing rice processing and export company supplying premium Indian rice to international markets including the USA, Middle East, Africa, Europe, and other global regions.
We work directly with importers, wholesalers, distributors, and private-label buyers. As part of our expansion strategy, we are strengthening our digital marketing, inbound lead generation, and international buyer communication.
Job Role
We are hiring a hands-on Digital Marketing Executive to manage end-to-end digital marketing execution, international B2B lead generation, website performance, paid advertising, WhatsApp-based buyer communication, and email marketing campaigns.
This role requires strong execution skills, multitasking ability, and prior experience in B2B or export-focused digital marketing.
Key ResponsibilitiesDigital Marketing & Lead Generation
- Execute SEO activities (on-page SEO, keyword research, meta tags, content optimization)
- Manage and optimize Google Ads (Search & Display) for international B2B leads
- Improve website lead generation and conversion rate optimization (CRO)
- Support international buyer acquisition through digital campaigns
- Track and analyze performance using Google Analytics & Google Search Console
Website, WhatsApp & Lead Communication
- Manage and update the WordPress website
- Handle website inquiries and contact form leads
- Manage and respond to inquiries via:
- WhatsApp (WhatsApp Business / WhatsApp API)
- Email
- Social media messages
- Create WhatsApp templates, workflows, and basic automation
- Ensure timely, professional communication with global buyers
- Coordinate with Sales & Export teams for qualified lead handover
Paid Ads, Remarketing & Social Media
- Run and optimize Google Ads campaigns
- Manage Facebook Ads and LinkedIn Ads for B2B marketing
- Execute remarketing and retargeting campaigns
- Manage company presence on LinkedIn, Facebook, and other platforms
- Support social media promotions and paid boosts
Design & Content
- Create marketing creatives using Canva
- Perform basic design work using Adobe Photoshop & CorelDRAW
- Design banners, ad creatives, social media posts, and website visuals
- Support content creation for ads, landing pages, and email campaigns
Email Marketing
- Plan and execute bulk email campaigns for international B2B buyers
- Manage export inquiry follow-ups via business email
- Use email marketing tools like Mailchimp, Sendinblue, HubSpot, or similar
- Create email templates, workflows, and campaigns
- Manage email lists, segmentation, and lead databases
- Improve open rates, CTRs, and conversions
- Support lead nurturing and follow-up campaigns
Mandatory Skills (Strong Filters)
- Digital Marketing
- SEO (On-page & basic off-page)
- Google Ads (Search & Display)
- Website Lead Generation & CRO
- WhatsApp Marketing / WhatsApp API
- WordPress
- Google Analytics & Search Console
- Bulk Email Marketing for International Business
- Email Campaign Management & Tools
- B2B / Export Marketing experience
Additional / Preferred Skills
- Facebook Ads & LinkedIn Ads
- Remarketing / Retargeting
- Canva, Adobe Photoshop, CorelDRAW
- MS Excel, Word & PowerPoint
Candidate Profile
- 3–5 years of relevant digital marketing experience (B2B / Export preferred)
- Hands-on experience handling WhatsApp-based and international leads
- Comfortable managing multiple campaigns and communication channels
- Ability to work independently and take ownership of results
- Strong communication skills in English & Hindi
- Experience handling international website traffic is a plus
Qualification
- Bachelor’s degree (any discipline)
- Digital Marketing certifications preferred
Employee Benefits
- Paid Leaves
- Leave Encashment
- Employee Benefits Package
- Professional Work Environment
- Salary growth as per industry standards
For Quick Response : |
Email :[email protected]
Mobile :9306630516
Job Type: Full-time
Benefits:
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
Job Types: Full-time, Permanent
Pay: ₹30,000.00 - ₹45,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Paid sick time
- Paid time off
Work Location: In person
