Hiring for a leading MNC into Events & Exhibition industry:
Job Title: B2B / B2G Sr. Marketing Manager
Job Location: Delhi (CP)
Key role & responsibilities:
- Support the Director – Business Development in planning and executing marketing strategies for exhibitions and events.
- Research market trends, customer needs, and competitor activities to improve marketing plans.
- Assist in planning and managing marketing campaigns across digital channels (social media, email, SEO/SEM) and traditional media.
- Help manage the marketing budget and ensure effective use of resources.
- Maintain consistent branding and messaging across all marketing materials.
- Conduct market research and analyse campaign performance to improve future marketing activities.
- Lead on-site marketing activities during exhibitions and ensure a smooth experience for visitors, buyers, VIPs, media, partners, and stakeholders.
- Work closely with Sales, Projects, Operations, and other internal teams to deliver successful events and campaigns.
- Track campaign performance, prepare reports, and share insights with management.
- Follow company processes, policies, and compliance requirements.
Government & Public Sector Marketing:
- Develop and implement marketing plans for government departments, ministries, and Public Sector Undertakings (PSUs).
- Create campaigns that align with government priorities and initiatives.
- Support the sales team with market insights and go-to-market strategies.
- Build relationships and collaborate with government agencies, ministries, PSUs, and industry associations.
- Create marketing content such as presentations, case studies, whitepapers, and policy briefs.
- Organise and participate in government events, conferences, summits, and exhibitions.
- Ensure all marketing activities comply with government communication and advertising guidelines.
- Monitor campaign performance using KPIs and recommend improvements.
Required Skills & Experience:
- Strong written and verbal communication skills.
- Creative thinking with the ability to develop new marketing ideas.
- Good understanding of digital and traditional marketing.
- Strong analytical skills to interpret market trends and campaign performance.
- Ability to manage multiple projects and meet deadlines.
- Good stakeholder management and teamwork skills.
- Experience in event or exhibition marketing is preferred.
- Experience working with government or public sector clients is an advantage.
- Proficiency in Microsoft Office and marketing tools.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
Pay: ₹1,800,000.00 - ₹2,000,000.00 per year
Experience:
- Total: 10 years (Preferred)
- B2B/ B2G Marketing: 8 years (Preferred)
- Large Media planning & buying: 4 years (Preferred)
Work Location: In person
