Key Responsibilities
Photography & Videography
Capture high-quality photographs and videos for social media, marketing campaigns,
product promotions, and brand activities.
Ensure all photos and videos align with the company's brand aesthetics, tone, and
messaging.
Edit and enhance photographs and videos using tools such as Adobe Photoshop,
Lightroom, Premiere Pro, or similar software.
Maintain consistency in editing style, colour grading, filters, aspect ratios, and overall
visual presentation.
Prepare and optimize visual content according to the requirements of different social
media platforms.
Social Media & Content Management
Create and maintain a monthly content calendar for multiple social media platforms.
Develop engaging content including posts, stories, reels, videos, and promotional
creatives.
Manage social media platforms such as Instagram, Facebook, LinkedIn, TikTok, and
YouTube.
Research current social media trends and incorporate relevant trends into the content
strategy.
Schedule and publish content using social media management tools such as Buffer,
Hootsuite, Later, or similar platforms.
Ensure regular and consistent posting across all relevant digital channels.
Monitor the performance of published content and improve the content strategy based on
analytics.
Customer Engagement
Respond promptly and professionally to customer enquiries, messages, comments, and
DMs.
Handle positive and negative customer feedback appropriately and escalate issues when
required.
Engage with followers and build strong relationships with the online audience.
Participate in relevant online discussions and activities to strengthen the brand
community.
Maintain a positive and professional brand image across all digital platforms.
Analytics & Performance Monitoring
Monitor social media performance, including reach, engagement, followers, views,
clicks, and growth.
Analyze platform insights and identify opportunities to improve content performance.
Prepare regular digital marketing and social media performance reports.
Use data and analytics to optimize content and marketing strategies.
Paid Advertising
Assist in creating and managing paid advertising campaigns on platforms such as
Facebook, Instagram, LinkedIn, and other relevant channels.
Monitor advertising performance and track key metrics such as CTR, engagement, leads,
conversions, and other KPIs.
Support optimization of paid campaigns to improve performance and achieve marketing
objectives.
Brand Management & Coordination
Ensure all visual and written content is consistent with the company's brand identity and
communication style.
Maintain consistency in brand messaging across social media and other marketing
channels.
Collaborate with internal teams to understand product information, promotions, offers,
and marketing requirements.
Support product launches, promotional campaigns, exhibitions, and other marketing
activities.
Stay updated on digital marketing trends, social media algorithms, content formats, and
emerging platforms.
Skills Required
Strong skills in photography and videography.
Proficiency in photo and video editing software, such as Photoshop, Lightroom, Premiere
Pro, or equivalent tools.
Good knowledge of social media platforms including Instagram, Facebook, LinkedIn,
TikTok, and YouTube.
Strong content-creation and storytelling skills.
Ability to create engaging posts, reels, stories, and short-form videos.
Good understanding of social media trends and audience behaviour.
Familiarity with social media management and scheduling tools such as Buffer,
Hootsuite, or Later.
Ability to manage customer comments, DMs, and online engagement professionally.
Ability to track, analyze, and interpret social media performance metrics.
Creative thinking with a strong eye for visual presentation and branding.
Good communication and interpersonal skills.
Ability to work independently and manage multiple marketing activities.
Proactive, self-motivated, and result-oriented approach.
Key Performance Indicators (KPIs)
Growth in social media reach and engagement.
Growth in followers and online audience.
Quality and consistency of photos, videos, reels, and other content.
Content posting frequency and adherence to the content calendar.
Social media engagement and customer response rate.
Performance of organic and paid campaigns.
Leads and customer enquiries generated through digital channels.
Improvement in brand visibility and online presence.
Timely submission of performance reports.
Successful execution of digital campaigns and product promotions.
Pay: ₹10,233.07 - ₹34,053.29 per month
Benefits:
- Health insurance
- Paid sick time
Work Location: In person
