Key ResponsibilitiesDigital Marketing
- Plan and execute digital marketing campaigns across multiple online channels.
- Manage the company's website and ensure content is updated regularly.
- Optimize website content for SEO and improve search engine rankings.
- Execute email marketing and WhatsApp marketing campaigns.
- Monitor website traffic and user engagement using analytics tools.
Social Media Management
- Manage company pages on Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Develop monthly content calendars.
- Create engaging posts, reels, stories, and promotional content.
- Increase followers, engagement, and brand visibility.
- Respond to customer inquiries and messages on social media platforms.
Content Creation
- Coordinate product photography and promotional videos.
- Write captions, blogs, product descriptions, and marketing copy.
- Assist in designing brochures, catalogues, banners, and promotional materials.
- Ensure all branding is consistent across digital channels.
Performance Marketing
- Plan and manage Meta (Facebook & Instagram) Ads and Google Ads campaigns.
- Monitor campaign performance and optimize for maximum ROI.
- Support lead generation campaigns for distributors, retailers, and institutional buyers.
Brand Development
- Support new product launches with digital campaigns.
- Coordinate influencer marketing and brand collaborations.
- Track competitor activities and industry trends.
- Develop creative ideas to improve brand awareness and customer engagement.
E-commerce Support
- Coordinate with the E-commerce Sales team for product promotions.
- Support online marketplace campaigns, banners, and promotional events.
- Update product images, descriptions, and marketing content across marketplaces.
- Monitor online customer reviews and ratings.
Analytics & Reporting
- Track KPIs including website traffic, engagement, lead generation, conversions, and campaign ROI.
- Prepare weekly and monthly marketing reports.
- Analyze customer behavior and recommend improvements based on data.
- Monitor digital marketing budgets and campaign performance.
Coordination
- Work closely with Sales, Production, Design, and E-commerce teams.
- Coordinate with advertising agencies, photographers, influencers, and external vendors.
- Assist in organizing exhibitions, food expos, trade shows, and promotional events.
Preferred Experience
- 2–5 years of experience in Digital Marketing.
- Experience in Food Manufacturing, FMCG, Consumer Products, or Retail will be preferred.
- Experience handling both B2B and B2C marketing campaigns is an advantage.
Preferred Skills
- Strong knowledge of SEO, SEM, and Google Analytics.
- Experience with Meta Ads Manager and Google Ads.
- Familiarity with social media marketing and content planning.
- Knowledge of e-commerce marketplaces and digital promotions.
- Basic graphic design skills using Canva or Adobe Creative Suite are preferred.
- Experience with video editing tools is an added advantage.
- Proficiency in MS Excel, PowerPoint, and reporting tools.
- Strong communication, copywriting, and creative thinking skills.
- Excellent organizational and project management abilities.
Pay: ₹30,000.00 - ₹35,000.00 per month
Work Location: In person
