Job Description – Brand Vibe Creator
Subtitle: Social Media Manager
Location - Bangalore
Employment Type - Full-Time
About Bayar’s Coffee
Founded in 1974, Bayar’s Coffee is one of South India’s trusted coffee brands known for its authentic filter coffee blends, strong legacy, and commitment to quality. As the brand continues to grow digitally across D2C, e-commerce, cafés, and quick commerce platforms, we are looking for a creative storyteller who can build culture, conversations, and community around coffee.
About the Role
We are looking for a highly creative, trend-driven, and energetic Brand Vibe Creator to lead Bayar’s Coffee’s social media presence across Instagram, Facebook, LinkedIn, and emerging digital platforms.
This role is ideal for someone who can act as a one-person content machine — planning, ideating, shooting, coordinating, and executing engaging content while staying updated with internet trends and social culture.
The role involves building engaging brand storytelling, educational coffee content, customer interactions, reel concepts, trend-based execution, and community engagement.
Key Responsibilities
Content Creation & Brand Storytelling
- Create engaging reels, trend-based content, product videos, and storytelling content
- Develop creative campaigns around coffee culture, brewing experiences, café moments, and lifestyle content
- Bring fresh, viral, and engaging content ideas regularly
Educational & Informational Content
- Create informative coffee-related content including:
- Brewing methods
- Beverage recipes
- Coffee facts & knowledge
- Brewing tips & hacks
- Coffee culture awareness
- Coordinate and execute “Bayar’s Coffee Lab” content series featuring brewing education and demonstrations
Customer & Community Content
- Capture and create testimonial-based content from:
- HORECA partners & coffee masters
- Retailers & distributors
- Café customers
- Modern Trade sampling activities
- Events & exhibitions
- Consumer experiences across channels
- Build authentic community-driven storytelling around the brand
Social Media & Platform Management
- Handle Instagram, Facebook, LinkedIn, and other relevant platforms
- Plan content calendars, reels, stories, engagement activities, and trend integrations
- Monitor trends, viral formats, memes, and social media culture
Coordination & Execution
- Work closely with the Graphic Designer for content execution and creative alignment
- Coordinate with internal teams for shoots, events, campaigns, and content requirements
- Report directly to Sushmita for planning, approvals, and execution updates
- Guide and coordinate with designer colleagues for timely content delivery
Growth & Engagement
- Increase brand engagement, reach, followers, and audience interaction
- Actively experiment with new formats, trends, creator-style content, and social-first campaigns
- Support influencer collaborations, café collaborations, and campaign activations
Required Skills & Qualifications
- 1–3 years of experience in social media management, content creation, or digital branding
- Strong understanding of Instagram, Facebook, LinkedIn, and Meta tools
- Basic photography, videography, and reel editing skills
- Familiarity with Canva, CapCut, VN, InShot, or similar editing tools
- Strong creative thinking and trend awareness
- Passion for storytelling, branding, and internet culture
- Good communication and coordination skills
- Ability to work independently and manage end-to-end content execution
Preferred Skills
- Experience in FMCG, coffee, café, food & beverage, or lifestyle brands
- Understanding of influencer marketing and community building
- Knowledge of social media analytics and engagement tracking
- Passion for coffee culture and café storytelling
Pay: ₹30,000.00 - ₹35,000.00 per month
Benefits:
- Cell phone reimbursement
- Leave encashment
- Paid sick time
- Provident Fund
Work Location: In person
