Performance Marketing Associate – EdTech
Company: CollegeJupiter
Location: Remote
Experience: 1–4 Years
Employment Type: Full-Time
About the Role
CollegeJupiter is looking for a results-driven Performance Marketing Associate to manage and optimize paid advertising campaigns across Meta platforms (Facebook & Instagram) for student lead generation. The ideal candidate should have prior experience in the EdTech industry and a proven track record of generating quality admission leads for Undergraduate (UG) and Postgraduate (PG) programs.
Key Responsibilities
- Plan, execute, and optimize Meta Ads campaigns for lead generation.
- Generate high-quality student leads for UG and PG admissions.
- Create audience targeting strategies based on demographics, interests, and student behavior.
- Monitor campaign performance and optimize CPL (Cost Per Lead), CTR, and conversion rates.
- Manage advertising budgets and maximize ROI.
- Conduct A/B testing of creatives, landing pages, and ad copies.
- Coordinate with the admissions and counseling team to improve lead quality and conversion.
- Analyze campaign performance and prepare daily/weekly reports.
- Stay updated with Meta Ads trends, policies, and best practices.
Preferred Candidate Profile
- 1–4 years of experience in Performance Marketing.
- Prior experience in the EdTech industry is highly preferred.
- Hands-on experience managing Meta Ads campaigns with significant monthly budgets.
- Proven experience generating admission leads for courses such as:
- BBA
- BCA
- B.Tech
- B.Com
- MBA
- MCA
- Law Programs
- Other UG & PG Courses
- Strong understanding of lead funnels, landing pages, and conversion optimization.
- Experience with CRM tracking and lead attribution.
- Excellent analytical and reporting skills.
Required Skills
- Meta Ads Manager
- Facebook Pixel & Conversion API
- Lead Generation Campaigns
- Audience Research & Retargeting
- Google Sheets / Excel
- Campaign Analytics & Reporting
- Creative Testing & Optimization
Compensation
- Competitive Fixed Salary
- Performance-Based Incentives
- Career Growth Opportunities
- Dynamic EdTech Work Environment
How to Apply
Interested candidates can share their resume and campaign performance details at:
[email protected]
9235852802
Pay: ₹5,000.00 - ₹15,000.00 per month
Benefits:
- Flexible schedule
- Paid time off
Work Location: Remote
