We are seeking an experienced and results-driven Marketing Manager to oversee the marketing strategy for Chandi Hospitality's businesses in both the United States and India. The ideal candidate should have strong expertise in digital marketing, offline marketing, brand management, event marketing, and customer acquisition. This role requires a strategic thinker who can also execute campaigns across multiple brands and markets.
Key ResponsibilitiesBrand Management
- Develop and execute brand strategies for all Chandi Hospitality brands.
- Ensure brand consistency across all customer touchpoints.
- Create and maintain brand guidelines and marketing assets.
- Manage brand positioning and reputation.
Digital Marketing
- Plan and manage campaigns across Meta (Facebook & Instagram), Google Ads, LinkedIn, TikTok, and YouTube.
- Oversee SEO, local SEO, and website optimization.
- Manage SMS campaigns, and customer loyalty initiatives.
- Monitor analytics and optimize campaigns based on ROI and performance.
- Work with influencers and content creators to increase brand reach.
Offline Marketing
- Plan local store marketing campaigns.
- Develop promotional materials including flyers, brochures, banners, and outdoor advertising.
- Coordinate sponsorships, community events, and fundraising campaigns.
- Manage print media, radio, and local advertising partnerships.
Social Media & Content
- Build monthly content calendars for all brands.
- Supervise photography, videography, and creative content production.
- Oversee social media management and community engagement.
- Drive organic growth and improve audience engagement.
Event Marketing
- Plan and execute restaurant launches, seasonal promotions, grand openings, festivals, and community events.
- Coordinate influencer events and media coverage.
- Manage event budgets and post-event performance analysis.
Team Leadership
- Lead and mentor the marketing team.
- Coordinate with graphic designers, content creators, photographers, agencies, and freelancers.
- Work closely with operations, HR, and sales teams to align marketing initiatives with business goals.
Performance & Analytics
- Track marketing KPIs including ROI, customer acquisition cost, sales growth, campaign performance, website traffic, and social media engagement.
- Prepare weekly and monthly marketing reports for senior leadership.
- Recommend data-driven improvements to maximize marketing effectiveness.
Qualifications
- Master's degree in Marketing, Business Administration, Communications, or a related field.
- 10+ years of experience in marketing, preferably in hospitality, restaurants, retail, or consumer brands.
- Experience managing marketing for multiple brands across different markets is highly preferred.
Required Skills
- Strong knowledge of digital marketing and paid advertising.
- Experience with Meta Ads, Google Ads, Google Analytics, SEO, and CRM platforms.
- Excellent understanding of offline marketing and local store marketing.
- Strong brand management and campaign planning skills.
- Experience in influencer marketing and PR.
- Budget planning and vendor management.
- Excellent communication, leadership, and project management skills.
- Ability to manage multiple brands and projects simultaneously.
- Creative mindset with strong analytical and problem-solving abilities.
Preferred Experience
- Hospitality or restaurant marketing experience.
- Experience working with both US and Indian markets.
- Knowledge of franchise marketing.
- Experience with loyalty programs, customer retention, and community marketing.
Key Performance Indicators (KPIs)
- Increase in brand awareness and customer engagement.
- Growth in restaurant footfall and online sales.
- ROI on digital and offline marketing campaigns.
- Social media growth and engagement.
- Website traffic and lead generation.
- Successful execution of promotional campaigns and events.
- Customer acquisition and retention metrics.
- Timely delivery of marketing projects within budget.
Pay: ₹1,500,000.00 - ₹1,900,000.00 per year
Benefits:
- Food provided
- Provident Fund
Experience:
- Marketing : 6 years (Preferred)
Shift availability:
- Night Shift (Preferred)
- Overnight Shift (Preferred)
Work Location: In person
