Job Description – Digital Marketing, Performance Marketing & PR
Company: Marcellus Exhibitions
Location: Ahmedabad
Position: Digital Marketing, Performance Marketing & PR Executive/Manager
Experience: 2–5 Years
Employment: Full-Time
About the Role
We are looking for a result-oriented Digital & Performance Marketing + PR professional to drive the online visibility, lead generation, exhibitor sales, visitor registrations and media presence of MIHS.
Key Responsibilities
Digital Marketing
- Develop and execute MIHS digital marketing strategy across Instagram, Facebook, LinkedIn, YouTube and Google.
- Plan monthly content calendars, campaigns, reels, posts and promotional creatives.
- Manage website content, SEO and online visibility.
- Build digital campaigns for exhibitors, buyers and trade visitors.
- Monitor competitors and identify new digital marketing opportunities.
Performance Marketing
- Plan and manage paid campaigns on Google Ads, Meta Ads and LinkedIn Ads.
- Generate qualified exhibitor leads and buyer/visitor registrations.
- Manage campaign budgets, targeting, retargeting and audience segmentation.
- Track CPL, CPA, CTR, conversion rate, ROAS and campaign ROI.
- Continuously test and optimize creatives, audiences and landing pages.
- Prepare weekly/monthly performance reports.
PR & Media
- Develop and execute MIHS PR and media strategy.
- Build relationships with trade publications, newspapers, digital media, industry portals and journalists.
- Prepare press releases, media pitches, announcements and exhibition stories.
- Secure media coverage, interviews, articles and event listings.
- Coordinate with PR agencies, influencers, associations and industry partners.
- Manage pre-event, during-event and post-event PR campaigns.
Lead Generation & CRM
- Develop campaigns to generate potential exhibitors, distributors, retailers, importers, buyers and trade visitors.
- Coordinate with the sales team to ensure leads are properly followed up.
- Maintain campaign-wise lead reports and measure lead quality.
- Create remarketing campaigns for prospects who have shown interest in MIHS.
KPIs
- Qualified exhibitor leads generated
- Exhibitor conversion contribution
- Buyer/visitor registrations
- Cost per qualified lead
- Website traffic & conversions
- Social media growth & engagement
- Google/Meta/LinkedIn campaign ROI
- Media coverage and PR reach
- Campaign conversion rate
Requirements
- 2–5 years of experience in Digital Marketing / Performance Marketing / PR.
- Experience in B2B marketing, exhibitions, events, hospitality or trade shows will be preferred.
- Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads, SEO, Analytics and CRM.
- Good communication and copywriting skills.
- Ability to work with targets, budgets and deadlines.
- Strong analytical and reporting skills.
- Creative thinking with a strong focus on results and revenue.
Preferred Candidate
Someone who can independently plan → execute → generate leads → optimize campaigns → create PR → measure ROI and work closely with the MIHS sales team.
Salary: As per experience and performance.
Pay: ₹10,078.55 - ₹25,000.00 per month
Work Location: In person
