Digital Marketing Intern
Company: perryDermis
Industry: Skincare & Personal Care
Location: Delhi
Job Type: Internship → Potential Full-Time Opportunity
Experience: Freshers / 0–1 year
About PerryDermis
PerryDermis is an emerging skincare brand focused on creating innovative, practical and on-the-go skincare solutions for modern consumers.
We are looking for a Digital Marketing Intern who wants to work closely with a growing startup, learn how a D2C brand is built from the ground up, and take ownership of real marketing projects.
This is not a role where you'll only be asked to schedule posts. You'll get hands-on exposure to social media, paid advertising, performance marketing, e-commerce, website management, content creation and AI-powered marketing.
What You'll Do
- Manage and grow PerryDermis's social media presence, especially Instagram.
- Plan and execute social media content, including Reels, posts, stories and campaigns.
- Assist in creating and managing Meta Ads (Facebook & Instagram).
- Assist with Google Ads and other paid marketing campaigns.
- Monitor campaign performance and understand metrics such as ROAS, CTR, CPC, CPM, CPA, conversion rate and CAC.
- Analyze campaign data and suggest ways to improve performance.
- Assist with performance marketing and customer acquisition strategies.
- Manage and update our Shopify website, including products, banners, content and basic website optimization.
- Assist with product launches, promotional campaigns and seasonal campaigns.
- Conduct competitor and market research.
- Work with influencers, UGC creators and content creators when required.
- Assist in creating basic creatives using Canva.
- Use AI tools to improve content creation, research, ad creatives, copywriting and marketing workflows.
- Track marketing activities and prepare basic performance reports.
- Experiment with new marketing ideas and identify opportunities for brand growth.
What We're Looking For
- Someone who is genuinely interested in digital marketing, social media and building brands.
- Basic understanding of Meta Ads and Google Ads.
- Understanding of basic performance marketing concepts such as ROAS, CPC, CPM, CTR and conversions.
- Basic knowledge of Instagram growth and content strategy.
- Comfortable working with Canva and creating/editing simple marketing creatives.
- Basic understanding of websites/e-commerce platforms; Shopify knowledge is a plus.
- Comfortable using AI tools such as ChatGPT and other AI-powered marketing/content tools.
- Good communication and analytical skills.
- Willingness to learn, experiment and take responsibility.
- Ability to work in a fast-paced startup environment.
Who Should Apply?
This role is ideal for someone who doesn't want to be limited to just one area of marketing.
If you want to learn how a D2C skincare brand goes from an early-stage startup to a real consumer brand, this could be a great opportunity.
You don't need to know everything already. We value curiosity, execution and the willingness to learn.
What You'll Get
- Hands-on experience in building a D2C skincare brand.
- Exposure to Meta Ads, Google Ads and performance marketing.
- Practical experience with ROAS and marketing analytics.
- Experience managing a real e-commerce website.
- Experience in social media strategy and content marketing.
- Exposure to influencer marketing and UGC.
- Opportunity to work with AI tools and modern marketing technologies.
- Direct exposure to startup decision-making and brand building.
- Opportunity for a full-time role based on performance.
- A chance to grow with the brand from an early stage.
Preferred Skills
Meta Ads | Google Ads | Performance Marketing | Social Media Marketing | Instagram | Shopify | Canva | AI Tools | Content Marketing | Analytics | ROAS
Pay: ₹12,000.00 - ₹20,000.00 per month
Benefits:
Work Location: In person
