Job Summary
We are looking for a creative, strategic, and result-oriented Branding Manager to lead and manage the company's branding and creative team. The candidate will be responsible for coordinating and supervising Video Jockeys (VJs), Video Editors, Graphic Designers, and other creative resources to ensure consistent and impactful brand communication across digital and offline platforms.
Key Responsibilities
1. Team Management
- Manage and guide the Video Jockey, Video Editing, and Graphic Designing teams.
- Allocate daily/weekly tasks and monitor team performance.
- Set creative targets, timelines, and priorities.
- Conduct regular team reviews and provide feedback.
- Coordinate with Marketing, Sales, HR, and Management teams.
2. Video Jockey / Content Team
- Plan and supervise video content, reels, product videos, promotional videos, and educational content.
- Guide VJs regarding scripts, presentation style, communication, and brand messaging.
- Ensure regular production of engaging social media content.
- Review videos before publishing to maintain quality and brand standards.
3. Video Editing
- Supervise the video editing team for reels, YouTube videos, advertisements, product demonstrations, testimonials, and corporate videos.
- Ensure proper editing, graphics, transitions, subtitles, audio, and branding.
- Maintain consistency in video quality and visual identity.
- Ensure projects are completed within deadlines.
4. Graphic Design
- Manage the Graphic Designer team for posters, social media creatives, brochures, banners, product creatives, advertisements, presentations, and other branding materials.
- Ensure all creatives follow company branding guidelines.
- Review and approve designs before publishing or printing.
5. Brand Management
- Develop and maintain a consistent brand identity across all platforms.
- Plan monthly branding and content calendars.
- Coordinate campaigns for new product launches, promotions, events, exhibitions, and company activities.
- Ensure brand messaging is consistent across digital and offline channels.
6. Social Media & Digital Branding
- Work closely with the Digital Marketing team to plan content for Instagram, Facebook, YouTube, LinkedIn, WhatsApp, and other platforms.
- Track content performance and suggest improvements.
- Identify current content trends and implement suitable creative strategies.
- Monitor competitor branding and market trends.
7. Content Planning
- Develop monthly/weekly content plans.
- Brainstorm new ideas for reels, campaigns, advertisements, product awareness, and educational content.
- Coordinate scripting, shooting, editing, designing, and publishing activities.
- Maintain a proper content production workflow.
Required Skills
- Strong team management and leadership skills
- Excellent creative and conceptual thinking
- Good understanding of branding and digital marketing
- Knowledge of video production and editing
- Understanding of graphic design and visual communication
- Good communication and presentation skills
- Ability to manage multiple projects and meet deadlines
- Knowledge of social media trends and content formats
- Strong coordination and problem-solving skills
Qualification
- Bachelor's degree in Marketing, Mass Communication, Visual Communication, Advertising, Media, Design, or a related field.
Experience
5–10 years of experience in Branding, Digital Marketing, Media, Creative Production, or a related field, with proven experience in team handling.
- Relevant experience in branding, media, digital marketing, or creative team management preferred.
Pay: ₹35,000.00 - ₹45,000.00 per month
Benefits:
Work Location: In person
