We are looking for a creative and execution-focused Video Content Creator & Social Media Growth Executive who can create high-quality short-form and long-form content for an education and study abroad brand.
The person will be responsible for video editing, content creation, and managing regular posting across social media platforms with the objective of increasing reach, engagement, brand trust, and student enquiries.
Key Responsibilities
- Video Editing
- Edit Instagram Reels, YouTube Shorts, Facebook videos, and LinkedIn videos.
- Create engaging cuts from counselling videos, seminars, student testimonials, office shoots, and educational content.
- Add subtitles, captions, hooks, transitions, music, thumbnails, and basic graphics.
- Repurpose one long video into multiple short clips.
- Maintain brand quality, tone, and consistency across all videos.
- Content Creation
- Work with the management/counselling team to convert ideas into short video concepts.
- Create hooks, captions, and simple scripts for reels and shorts.
- Identify trending formats that can be adapted for study abroad, student counselling, visa guidance, university admissions, scholarships, and career guidance.
- Shoot basic videos using mobile/camera when required.
- Suggest content ideas that can make the brand more visible and relatable to students and parents.
- Social Media Posting & Growth
- Post content regularly on Instagram, YouTube, Facebook, LinkedIn, and other relevant platforms.
- Maintain a weekly/monthly content calendar.
- Use proper titles, hashtags, captions, thumbnails, and posting formats.
- Track performance of reels, shorts, posts, and videos.
- Study what type of content is working and improve future content accordingly.
- Focus on increasing organic reach, engagement, followers, and student enquiries.
Required Skills
- Strong knowledge of Instagram Reels, YouTube Shorts, and short-form video trends.
- Good video editing skills using tools like Premiere Pro, Final Cut Pro, CapCut, VN, Canva, or similar software.
- Ability to write catchy hooks and captions.
- Basic understanding of social media analytics.
- Creative mindset with fast execution.
- Ability to work with deadlines and produce regular content.
- Understanding of education, study abroad, student counselling, or youth content will be an advantage.
Expected Monthly Output
- 25–40 short videos/reels per month.
- 4–8 longer videos or podcast-style edits per month.
- Regular posting across selected social media platforms.
- Weekly performance report of content posted.
- New content ideas every week based on trends and audience response.
Ideal Candidate
The ideal candidate should not be only an editor. He/she should understand what makes a video watchable, clickable, and shareable. The person should be able to take raw content and convert it into engaging social media content that builds trust, creates authority, and attracts students and parents.
Salary Range
₹20,000 to ₹30,000 per month depending on skill and experience.
For an excellent candidate who can handle editing, content planning, posting, and growth independently, salary may go up to ₹35,000 per month.
Performance incentive can be added based on content consistency, reach, engagement, follower growth, and student enquiries generated.
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
