Position : General Manager
Company : YESTE Migration & Education Consulting Pvt. Ltd.
Work Location : Kochi, Kerala
Job Type: Full-time
Reporting : Managing Directors / Board of Directors
About Us:
YESTE Migration & Education Consulting Pvt. Ltd. is a growing Education, Migration & Recruitment consultancy dedicated to helping students and skilled professionals achieve their international education and migration goals. We are committed to delivering ethical, high-quality, and client-focused services while fostering a culture of professionalism, innovation, and continuous growth. Company carries 15+ years of service excellence and international presence.
We are seeking an experienced, dynamic, and results-driven General Manager to lead our operations, drive business growth, and oversee the day-to-day management of our organization.
Position Summary
The General Manager (GM) serves as the highest operational leader of YESTE Migration & Education Consulting Pvt. Ltd., responsible for driving business growth, operational excellence, customer satisfaction, and organizational performance across all departments.
The GM will oversee the day-to-day operations of the organization while ensuring the achievement of strategic business goals. This role requires exceptional leadership, commercial acumen, people management skills, and extensive experience in the overseas education and migration consulting industry.
Candidates with prior experience in Australian migration, international student recruitment, visa processing, immigration consulting, or overseas education services will be given strong preference.
The General Manager will work closely with the Managing Director and Executive Management to formulate strategies, improve operational efficiency, increase profitability, and build a high-performing organization.
Key Objectives of the Position
The General Manager shall be responsible for:
- Driving sustainable business growth.
- Increasing company revenue and profitability.
- Developing strong operational systems and SOPs.
- Ensuring outstanding client satisfaction.
- Building a high-performance culture.
- Maintaining compliance with company policies and industry regulations.
- Strengthening YESTE's market position.
- Leading continuous improvement initiatives.
- Supporting long-term organizational expansion.
Core Areas of Responsibility
1. Strategic Leadership
- Execute the company's vision and long-term strategic objectives.
- Translate business goals into measurable operational plans.
- Develop annual business plans and departmental KPIs.
- Identify new business opportunities and expansion strategies.
- Monitor industry trends and recommend innovative business initiatives.
- Drive continuous improvement across the organization.
- Present strategic recommendations to Executive Management.
2. Business Growth & Revenue Management
- Drive achievement of monthly, quarterly, and annual revenue targets.
- Monitor sales performance across migration and education verticals.
- Develop strategies to improve conversion ratios.
- Optimize sales funnels and client acquisition processes.
- Identify opportunities to increase profitability.
- Work closely with the Marketing and Sales teams to maximize lead generation and conversions.
- Develop strategic partnerships with universities, institutions, and international organizations.
- Evaluate new service offerings and business diversification opportunities.
3. Operational Management
Provide leadership across all operational departments including:
- Migration Services
- International Education
- Sales
- Marketing
- Assessment Team
- Client Relations
- Documentation
- Quality Assurance
- Human Resources
- Finance & Administration
- Front Office
Responsibilities include:
- Ensuring smooth daily operations.
- Monitoring workflow efficiency.
- Eliminating operational bottlenecks.
- Standardizing internal processes.
- Improving turnaround time.
- Ensuring excellent service delivery.
4. Leadership & People Management
- Lead and mentor departmental managers.
- Build a culture of accountability, collaboration, and excellence.
- Conduct regular leadership meetings.
- Set departmental objectives.
- Monitor individual and team performance.
- Coach underperforming managers.
- Identify future leaders.
- Promote employee engagement and retention.
- Encourage innovation and continuous learning.
5. Sales & Business Development Oversight
Oversee the complete sales function by:
- Monitoring daily sales performance.
- Reviewing conversion reports.
- Improving enquiry handling processes.
- Supporting strategic sales initiatives.
- Reviewing sales scripts and consultation quality.
- Assisting in handling key corporate clients.
- Monitoring customer acquisition costs.
- Improving revenue forecasting.
6. Marketing Oversight
Work closely with the Marketing Manager to ensure:
- Brand visibility.
- Effective digital marketing.
- Lead generation.
- SEO performance.
- Social media growth.
- Google Ads and Meta Ads performance.
- Website optimization.
- Content marketing strategy.
- Webinar campaigns.
- Event participation.
- ROI monitoring.
Review marketing reports and ensure alignment with sales objectives.
7. Client Experience & Service Excellence
Ensure exceptional customer experience throughout the client journey.
Responsibilities include:
- Monitoring client satisfaction.
- Resolving escalated complaints.
- Improving service standards.
- Ensuring timely communication.
- Reducing turnaround time.
- Monitoring online reviews.
- Developing customer retention strategies.
- Strengthening referral programs.
8. Migration & Education Operations
Provide operational oversight for:
Migration Services
- Skills Assessment
- Expression of Interest (EOI)
- State Nomination
- Employer Sponsored Visas
- Permanent Residency pathways
- Visa documentation
- Client file management
Overseas Education
- Student counselling
- University admissions
- Offer letters
- Genuine Student (GS) requirements
- Visa documentation
- Pre-departure guidance
- Partner institution relationships
Ensure quality, compliance, and timely processing.
9. Quality Assurance & Compliance
- Ensure adherence to SOPs.
- Conduct operational audits.
- Review documentation quality.
- Monitor compliance standards.
- Reduce processing errors.
- Ensure ethical business practices.
- Maintain confidentiality.
- Review client files periodically.
- Ensure regulatory compliance across all business activities.
10. Financial Management
Collaborate with the Finance Department to:
- Prepare annual budgets.
- Monitor departmental expenses.
- Improve profitability.
- Control operational costs.
- Review monthly financial reports.
- Improve cash flow management.
- Monitor business performance metrics.
- Support pricing strategies.
11. Human Resource Strategic Support
Work closely with HR in:
- Recruitment planning.
- Workforce planning.
- Performance management.
- Training initiatives.
- Leadership development.
- Succession planning.
- Employee engagement.
- Organizational restructuring.
- Policy implementation.
- Performance Improvement Plans (PIPs).
12. Reporting & Performance Monitoring
Prepare and present reports covering:
- Business performance.
- Revenue.
- Sales.
- Marketing ROI.
- Departmental KPIs.
- Productivity.
- Client satisfaction.
- Employee performance.
- Operational improvements.
- Strategic initiatives.
Present monthly reports to the Managing Director.
Key Performance Indicators (KPIs)
The General Manager will be evaluated on:
- Achievement of revenue targets.
- Profitability.
- Overall business growth.
- Lead-to-enrolment conversion.
- Client satisfaction.
- Operational efficiency.
- Employee retention.
- Departmental productivity.
- Quality standards.
- Marketing ROI.
- Business expansion.
- Cost optimization.
- Compliance standards.
- Staff engagement.
- Timely implementation of strategic initiatives.
Authority Levels
The General Manager is authorized to:
- Supervise all department heads.
- Allocate operational resources.
- Recommend recruitment of senior employees.
- Recommend promotions and performance actions.
- Approve operational decisions within delegated authority.
- Approve departmental budgets within limits set by management.
- Escalate strategic decisions to the Managing Director.
Qualifications
Essential:
- Bachelor's Degree in Business Administration, Management, Marketing, Commerce, or a related field.
Preferred:
- Master's Degree (MBA or equivalent).
- Professional certifications in leadership, project management, business strategy, or operations management.
Experience Requirements
- Minimum 8–12 years of overall professional experience.
- At least 5 years in a senior leadership or managerial role.
- Experience managing multiple departments.
- Strong background in business operations, sales, and people management.
Highly Preferred:
- Prior experience in the overseas education industry.
- Experience in Australian migration consulting.
- Exposure to visa processing and compliance.
- Experience working with education agents or migration consultancies.
- Knowledge of Australian, Canadian, UK, New Zealand, or European education pathways is an added advantage.
Required Competencies
Leadership
- Strategic thinking
- Decision-making
- Change management
- Team development
- Conflict resolution
- Coaching and mentoring
Business
- Business planning
- Commercial awareness
- Revenue growth
- Financial management
- Process improvement
- Risk management
Operational
- SOP implementation
- Quality management
- Performance monitoring
- Resource optimization
- Productivity improvement
Communication
- Negotiation
- Stakeholder management
- Public speaking
- Relationship building
- Presentation skills
Personal Attributes
- Integrity
- Professionalism
- Accountability
- Adaptability
- Initiative
- Customer-centric mindset
- Result orientation
- Analytical thinking
- Emotional intelligence
- Strong work ethic
Working Relationships
Internal
- Managing Director
- Department Heads
- Marketing Manager
- Sales Head
- HR Head
- Finance Team
- Documentation Team
- Migration Team
- Student Counselling Team
- Client Relations Team
- Quality Assurance Team
External
- Universities
- Education Partners
- Migration Professionals
- Government Authorities
- Corporate Clients
- Training Institutions
- Service Providers
- Recruitment Partners
Career Progression
Potential future growth includes:
- Chief Operating Officer (COO)
- Executive Director
- Business Partner
- Regional Director
- Group Operations Head
Pay: ₹80,000.00 - ₹150,000.00 per month
Work Location: In person
