About the Role
We are looking for a results-driven Performance Marketer / Digital marketing specialist with a strong focus on revenue growth and sales generation. This role is ideal for someone who thinks beyond clicks and impressions and is obsessed with driving measurable business outcomes qualified leads, conversions, and revenue. You will own and optimize paid acquisition channels, build scalable funnels, and work closely with the sales team to ensure marketing efforts directly translate into closed deals.Key Responsibilities
- Plan, execute, and optimize paid performance campaigns (Google Ads, Meta, LinkedIn, YouTube, etc.)
- Drive qualified leads, MQLs, SQLs, and direct sales conversions
- Manage and optimize budget allocation to maximize ROAS and CAC efficiency
- Build and optimize full-funnel campaigns (awareness → consideration → conversion → retargeting)
- Collaborate with the sales team to align on ICP, messaging, and lead quality
- Track and report on KPIs such as CPL, CAC, ROAS, LTV, conversion rates, pipeline contribution, and revenue
- Conduct A/B testing on creatives, landing pages, ad copy, and offers
- Improve landing page conversion rates in collaboration with design/content teams
- Set up and manage tracking (Google Tag Manager, GA4, Meta Pixel, CRM integrations)
- Continuously analyze performance data and identify scaling opportunities
- Build dashboards and present performance insights to leadership
Required Qualifications
- 2+ years of experience in performance marketing with a clear revenue focus
- Proven track record of generating measurable sales growth
- Strong experience managing budgets and optimizing for ROAS
- Hands-on expertise in Google Ads, Meta Ads, LinkedIn Ads
- Experience with CRM tools (Zoho, Shopify, AISensy)
- Strong analytical skills and comfort with data-driven decision-making
- Experience optimizing landing pages and sales funnels
- Understanding of attribution models and tracking setup
Job Type: Full-time
Pay: Up to ₹27,000.00 per month
Work Location: In person
