Key Responsibilities:
- Plan, execute, and optimize Google Ads campaigns across Search, Display, and other relevant platforms.
- Manage and optimize Meta/Facebook & Instagram advertising campaigns to generate leads, engagement, and brand awareness.
- Monitor campaign performance, including CTR, CPC, CPL, conversions, ROAS, and overall campaign ROI.
- Conduct basic keyword research, audience targeting, competitor analysis, and campaign planning.
- Manage the company's social media presence, including content planning, scheduling, posting, and performance tracking.
- Coordinate with the creative/content team to develop ad creatives, social media content, and campaign assets.
- Track website traffic and campaign performance using tools such as Google Analytics and Google Search Console.
- Support basic SEO activities, including keyword research, on-page optimization, meta titles/descriptions, internal linking, and content optimization.
- Monitor website and landing-page performance and suggest improvements for better conversion.
- Prepare weekly/monthly digital marketing performance reports and provide actionable insights.
- Stay updated with changes in Google Ads, Meta Ads, SEO practices, and digital marketing trends.
Pay: ₹20,000.00 - ₹32,000.00 per month
Work Location: In person
