Head – Brand & Marketing
Location: Mumbai (Chembur)
Employment Type: Full-Time
Experience: 8–12 Years
CTC: ₹18–24 LPA
About Biofrost
Biofrost is a fast-growing consumer healthcare and wellness brand committed to delivering innovative pain relief and wellness solutions across India. Our products are available through leading e-commerce marketplaces, pharmacies, distributors, and our own D2C platform.
As we enter our next phase of growth, we are looking for a strategic marketing leader who can build a strong, trusted brand while leading and mentoring our in-house marketing team.
About the Role
This is a leadership role for an experienced Brand & Marketing professional who will own Biofrost's brand strategy and drive sustainable business growth.
Working directly with the Founders, you will define long-term brand direction, mentor the Performance Marketing and Content teams, oversee integrated marketing initiatives, and ensure consistent brand communication across all customer touchpoints.
This role is best suited for someone who enjoys building brands, developing high-performing teams, and making strategic business decisions backed by consumer insights and data.
Key ResponsibilitiesBrand Leadership
- Develop and execute Biofrost's long-term brand strategy.
- Define brand positioning, messaging, and value proposition.
- Ensure consistency across all online and offline customer touchpoints.
- Build a differentiated and trusted consumer healthcare brand.
Marketing Strategy
- Create annual and quarterly marketing plans aligned with business objectives.
- Lead integrated marketing campaigns across digital, e-commerce, retail, and offline channels.
- Guide new product launches, promotional campaigns, and seasonal initiatives.
- Identify new growth opportunities and customer segments.
Team Leadership
- Lead, mentor, and develop the in-house Performance Marketing and Content teams.
- Provide strategic direction while empowering teams to execute effectively.
- Define marketing KPIs and establish a culture of accountability and continuous improvement.
- Collaborate effectively with external agencies, designers, and creative partners.
Performance & Analytics
- Review marketing performance across Meta, Google, Amazon, Flipkart, and other marketplaces.
- Monitor key metrics including ROAS, CAC, LTV, conversion rates, customer retention, and marketing ROI.
- Make data-driven recommendations for budget allocation and business growth.
Consumer & Market Insights
- Monitor consumer behaviour, market trends, and competitor activity.
- Translate insights into actionable marketing strategies.
- Strengthen customer engagement and brand loyalty.
Cross-Functional Collaboration
- Partner closely with Founders, Sales, Product Development, Operations, and Distribution teams.
- Support product innovation, packaging, and go-to-market strategies.
- Ensure marketing initiatives align with overall business objectives.
Required Qualifications
- 8–12 years of experience in Brand Marketing, Consumer Marketing, or Marketing Leadership.
- Experience in FMCG, Consumer Healthcare, OTC, Wellness, Personal Care, Nutraceuticals, or D2C brands.
- Proven experience leading marketing teams and building successful brands.
- Strong understanding of digital marketing, consumer behaviour, and integrated marketing.
- Excellent leadership, communication, and stakeholder management skills.
- Analytical mindset with the ability to translate data into business decisions.
Preferred Qualifications
- MBA / PGDM in Marketing or related discipline.
- Experience working in founder-led or high-growth organisations.
- Exposure to Amazon, Flipkart, D2C, retail, and pharmacy channels will be an advantage.
Success Measures
- Growth in brand awareness and market share.
- Improved marketing ROI and customer acquisition efficiency.
- Successful product launches and integrated marketing campaigns.
- Strong team development and marketing execution.
- Sustainable revenue growth across online and offline channels.
Why Join Biofrost?
- Opportunity to shape a fast-growing healthcare and wellness brand.
- Direct access to founders and strategic decision-making.
- High ownership with real business impact.
- Lead and mentor an expanding marketing team.
- Dynamic, entrepreneurial work environment with significant career growth opportunities.
If you're passionate about building brands that make a difference and want to lead the next phase of Biofrost's growth, we'd love to hear from you. Apply today!
Pay: ₹1,800,000.00 - ₹2,400,000.00 per year
Ability to commute/relocate:
- Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Brand Management: 4 years (Required)
Work Location: In person
