JOB DESCRIPTION Sales Manager cum Jewellery Consultant
Industry: Lab-Grown Diamonds / Jewellery
Location: JIH, Mumbai
Job Type: Full-Time | On-Site
Working Days: Monday to Saturday
Weekly Off: Sunday
Working Hours: 10:00 AM to 7:00 PM
About the Role
We are looking for an experienced and customer-focused Sales Manager cum Jewellery Consultant to manage jewellery sales, handle customer consultations and drive revenue for our lab-grown diamond business.
The candidate will be responsible for understanding customer requirements, recommending suitable jewellery and diamonds, handling enquiries and appointments, converting leads into sales, and maintaining long-term customer relationships.
The ideal candidate should have strong sales, communication and jewellery product knowledge, with the ability to confidently explain diamonds, lab-grown diamonds, jewellery designs, pricing and customization options to customers.
Key Responsibilities1. Sales & Business Development
- Handle incoming customer enquiries through phone, WhatsApp, social media, website and walk-ins/appointments.
- Convert leads and enquiries into successful sales.
- Achieve monthly and yearly sales targets.
- Follow up with prospective customers regularly.
- Maintain a proper record of leads, follow-ups and sales.
- Identify new business opportunities and potential customers.
- Develop long-term relationships with customers.
2. Jewellery Consultation
- Understand customer preferences, requirements and budget.
- Guide customers in selecting suitable:
- Lab-grown diamonds
- Engagement rings
- Solitaire rings
- Wedding jewellery
- Earrings
- Bracelets
- Necklaces
- Custom jewellery
- Explain diamond specifications such as 4Cs – Cut, Colour, Clarity and Carat.
- Explain the difference between lab-grown and natural diamonds in a clear and professional manner.
- Explain diamond certification, including IGI/GIA certification where applicable.
- Recommend suitable diamond shapes, sizes, colours and clarities based on customer requirements.
- Assist customers with jewellery customization and design selection.
3. Customer Handling
- Provide a premium and personalized customer experience.
- Handle customers professionally from the first enquiry until order completion.
- Understand customer expectations and provide appropriate product recommendations.
- Handle customer questions regarding pricing, quality, certification, delivery and customization.
- Coordinate with production and design teams to provide accurate information to customers.
- Ensure timely communication with customers regarding their orders.
4. Lead Management
- Manage leads received from:
- Google Ads
- Meta Ads
- Instagram
- Facebook
- WhatsApp
- Website
- Referrals
- Existing customers
- Respond to enquiries promptly.
- Qualify leads based on customer requirements and budget.
- Maintain accurate follow-up records.
- Ensure no genuine lead is missed.
- Track lead-to-sale conversion.
5. Sales Team Management
- Manage and guide the sales team where applicable.
- Allocate leads among sales team members.
- Monitor individual sales performance.
- Set daily, weekly and monthly sales targets.
- Conduct regular follow-ups with team members regarding pending leads.
- Train team members on product knowledge and customer handling.
- Motivate the team to achieve sales targets.
6. Product Knowledge
The candidate should develop strong knowledge of:
- Lab-grown diamonds
- Diamond 4Cs
- Diamond shapes and cuts
- Diamond certification
- Gold purity and hallmarks
- 14K / 18K gold
- Jewellery designs
- Diamond jewellery pricing
- Custom jewellery
- Jewellery manufacturing process
- Jewellery care and maintenance
The candidate should be able to confidently explain these details to customers in a simple and understandable manner.
7. Custom Jewellery Sales
- Understand customer requirements for customized jewellery.
- Coordinate with designers for custom designs.
- Explain design options and modifications to customers.
- Prepare quotations based on product specifications.
- Coordinate with the production team regarding timelines.
- Keep customers updated throughout the customization process.
8. Order Management
- Prepare and confirm customer orders.
- Verify product specifications before confirming the order.
- Coordinate with the Accounts team regarding advance payments and balance payments.
- Coordinate with production for order status.
- Ensure timely delivery commitments.
- Follow up for pending payments where required.
9. Customer Relationship Management
- Maintain customer database and purchase history.
- Follow up with existing customers for repeat purchases.
- Develop referral opportunities.
- Contact customers for new collections, offers and special occasions.
- Build strong long-term relationships with high-value customers.
10. Sales Reporting
Prepare regular reports covering:
- Daily sales
- Monthly sales
- Lead generation
- Lead conversion
- Pending leads
- Follow-ups
- Customer appointments
- Order status
- Sales target vs. achievement
- Revenue generated
- Conversion rate
Candidate Requirements
- Bachelor's degree in Business, Marketing, Commerce or a related field preferred.
- 3–7 years of experience in jewellery sales preferred.
- Experience in diamond jewellery, lab-grown diamonds, luxury jewellery or premium retail will be highly preferred.
- Strong communication and interpersonal skills.
- Good knowledge of diamonds and jewellery.
- Proven ability to achieve sales targets.
- Strong negotiation and closing skills.
- Customer-oriented approach.
- Comfortable handling high-value customers.
- Good knowledge of WhatsApp, CRM systems, Excel and basic computer applications.
Preferred Skills
- Jewellery Sales
- Diamond Knowledge
- Lab-Grown Diamond Knowledge
- Jewellery Consultation
- Lead Conversion
- Customer Relationship Management
- Negotiation
- Sales Closing
- Team Management
- Follow-up Management
- CRM
- MS Excel
- WhatsApp Business
Personal Attributes
The ideal candidate should be:
- Confident and well-spoken
- Presentable and professional
- Customer-focused
- Persuasive without being aggressive
- Target-oriented
- Good at building relationships
- Patient while dealing with customers
- Honest and trustworthy
- Detail-oriented
- Proactive in follow-ups
- Comfortable handling premium/high-value customers
Key Performance Indicators (KPIs)
The candidate will be evaluated on:
- Monthly sales achievement
- Lead-to-sale conversion rate
- Number of qualified leads converted
- Average order value
- Customer appointment conversion
- Repeat customer sales
- Customer satisfaction
- Follow-up efficiency
- Sales team performance
- Achievement of monthly and yearly targets
Employment DetailsParticularDetailsPositionSales Manager cum Jewellery ConsultantIndustryLab-Grown Diamond / JewelleryLocationJIH, MumbaiEmployment TypeFull-TimeWork ModeOn-SiteWorking DaysMonday to SaturdayWeekly OffSundayWorking Hours10:00 AM – 7:00 PMExperience3–7 Years PreferredReporting
Reports To: Management / Sales Head
Salary & Incentives
Salary: As per experience, skills and suitability for the role.
Incentives: Performance-based incentives/commission may be provided based on sales achievement.
Application Requirement
Candidates should submit their CV along with details of their current/previous jewellery sales experience and sales achievements.
Candidates with experience in diamond jewellery, lab-grown diamonds, luxury jewellery or high-value retail sales will be preferred.
Pay: ₹30,000.00 - ₹35,000.00 per month
Work Location: In person
