Performance Marketing Executive (Google & Meta Ads)
Location: Jaipur (Work From Office)
Job Type: Full-time
About the Role
We are looking for a data-driven Performance Marketing Executive to manage and optimize digital advertising campaigns across Google Ads and Meta (Facebook & Instagram). The ideal candidate is analytical, detail-oriented, and passionate about improving campaign performance through data-driven decision-making.
This is not a social media management or content creation role. The focus is on paid advertising, campaign optimization, analytics, and ROI.
Key Responsibilities
- Plan, create, manage, and optimize Google Ads and Meta Ads campaigns.
- Monitor daily campaign performance, budgets, and bidding strategies.
- Track and analyze key performance metrics including CPC, CTR, CPA, CPL, ROAS, Conversion Rate, and ROI.
- Conduct keyword research, audience targeting, and competitor analysis.
- Perform A/B testing on ad creatives, landing pages, and campaign strategies.
- Set up and monitor conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Prepare weekly and monthly performance reports using Excel, Google Sheets, and Looker Studio.
- Identify opportunities to improve campaign performance and reduce acquisition costs.
- Collaborate with the design and content teams to develop high-performing ad creatives.
- Stay updated with the latest Google Ads and Meta Ads platform updates and best practices.
Requirements
- Bachelor's degree in Marketing, Business, Commerce, or a related field.
- 1–3 years of experience managing Google Ads and Meta Ads campaigns.
- Strong understanding of campaign structure, bidding strategies, audience targeting, and conversion optimization.
- Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), and Google Tag Manager.
- Good knowledge of Microsoft Excel and Google Sheets.
- Strong analytical and problem-solving skills.
- Excellent attention to detail and communication skills.
- Ability to work from the Jaipur office.
Preferred Skills
- Google Ads Certification
- Meta Certified Digital Marketing Associate
- Experience with Looker Studio
- Basic knowledge of SEO and landing page optimization
Screening Questions
- If we spend ₹10,000 and generate 50 sales, what is the CPA?
- Which digital marketing tools have you worked with?
- Describe a campaign you optimized and the results achieved.
- Rate your Excel/Google Sheets proficiency (Beginner, Intermediate, Advanced).
- Are you comfortable working with daily advertising budgets and campaign data?
- Are you available to work from our Jaipur office?
Benefits
- Competitive salary
- Performance-based incentives
- Paid leave
- Professional development and certification support
- Career growth opportunities
- Supportive work environment
Pay: ₹15,000.00 - ₹30,000.00 per month
Benefits:
- Paid sick time
- Paid time off
Work Location: In person
