Retail Area Sales Manager (ASM)
Company: Cremeitalia
Department: Sales – Retail
Location: Bangalore
Experience: 3–7 Years
Employment Type: Full-time
About the Role
Cremeitalia is looking for an experienced and result-oriented Retail Area Sales Manager (ASM) to drive retail sales, distribution, and market expansion across the assigned territory. The ideal candidate should have strong experience in FMCG/Dairy/Retail sales, distributor management, outlet expansion, and team handling.
Key Responsibilities
- Drive primary and secondary sales across the assigned territory.
- Achieve monthly and quarterly sales targets for the assigned area.
- Develop and maintain strong relationships with distributors, retailers, and key outlets.
- Identify new business opportunities and expand market coverage.
- Ensure effective product distribution and availability across assigned retail outlets.
- Manage and monitor distributor performance, stock levels, and market inventory.
- Plan and execute market visits, beat plans, and outlet coverage.
- Monitor competitor activities, pricing, schemes, and market trends.
- Ensure proper implementation of company schemes, promotions, and visibility initiatives.
- Lead, guide, and monitor the performance of Sales Officers/field sales team.
- Conduct regular market visits with the team and ensure effective execution.
- Track sales performance and prepare regular sales and market reports.
- Coordinate with the supply chain and internal teams to ensure timely product availability.
- Ensure proper merchandising, product visibility, and brand presence at retail outlets.
- Manage customer complaints and coordinate for timely resolution.
- Ensure collection follow-up and maintain healthy distributor relationships.
- Support the company in expanding distribution and increasing brand presence in the assigned territory.
Candidate Requirements
- Graduate in any discipline; MBA/PGDM in Sales & Marketing will be an added advantage.
- 3–7 years of experience in FMCG, Dairy, Food, Beverage, or Retail Sales.
- Prior experience as Area Sales Manager / Territory Sales Manager / Sales Manager preferred.
- Strong experience in distributor and retail channel management.
- Proven track record of achieving sales targets.
- Experience in handling and managing a field sales team.
- Good knowledge of local retail markets and distribution networks.
- Strong negotiation, communication, and relationship-management skills.
- Willingness to travel extensively within the assigned territory.
- Strong analytical and problem-solving abilities.
Key Skills
FMCG Sales | Retail Sales | Area Sales Management | Distributor Management | Territory Management | Primary & Secondary Sales | Team Handling | Market Expansion | Retail Distribution | Sales Target Achievement | Merchandising | Channel Sales | Business Development
What We Offer
- Opportunity to work with a growing FMCG/Dairy brand.
- Performance-driven work environment.
- Opportunity to take ownership of the assigned territory and contribute to business growth.
- Career growth opportunities based on performance.
- Open for negotiation on salary for the right candidate
Pay: ₹600,000.00 - ₹700,000.00 per year
Benefits:
- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Leave encashment
- Life insurance
- Paid sick time
- Provident Fund
Application Question(s):
- Current CTC?
- Expected CTC?
- Notice Period?
- Target Number Per Month?
Experience:
- Retail sales: 3 years (Preferred)
Location:
- Bangalore City, Bengaluru, Karnataka (Preferred)
Work Location: In person
