Job Description (JD) – Public Relations Officer (PRO)
Position: Public Relations Officer (PRO)
Department: Business Development & Patient Relations
Location: Shanti Pathology Laboratory
Reporting To: Laboratory Director
Employment Type: Full-Time
About Shanti Pathology Laboratory
Shanti Pathology Laboratory is committed to providing accurate, reliable, and timely diagnostic services with a strong focus on patient care, quality standards, and professional excellence.
Job Summary
The Public Relations Officer (PRO) will be responsible for building and maintaining strong relationships with doctors, hospitals, clinics, corporate clients, and healthcare professionals to promote the laboratory's diagnostic services. The role includes business development, client engagement, referral network management, brand promotion, and ensuring excellent customer service.
Key Responsibilities
Relationship Management
- Develop and maintain professional relationships with referring doctors, clinics, hospitals, and healthcare institutions.
- Conduct regular visits to healthcare professionals to promote laboratory services.
- Address client concerns, queries, and service-related issues promptly.
- Build long-term partnerships to enhance referral business.
Business Development
- Identify new business opportunities and referral sources.
- Promote diagnostic packages and specialized testing services.
- Achieve monthly and quarterly business development targets.
- Expand the laboratory’s presence in the healthcare market.
Marketing & Promotion
- Plan and execute promotional activities, health camps, awareness programs, and outreach initiatives.
- Coordinate distribution of marketing materials and service information.
- Support digital marketing and social media campaigns.
- Represent the laboratory at healthcare events, conferences, and community programs.
Patient & Customer Relations
- Ensure a positive experience for patients and clients.
- Assist in resolving complaints and service-related concerns.
- Gather feedback from doctors and clients to improve services.
- Maintain high standards of customer satisfaction.
Coordination & Communication
- Coordinate between doctors, collection centers, corporate clients, and laboratory departments.
- Communicate new test offerings, service updates, and operational changes to stakeholders.
- Prepare periodic reports on client visits, business development activities, and market feedback.
Reporting & Documentation
- Maintain records of client interactions, visits, and business opportunities.
- Prepare daily, weekly, and monthly activity reports.
- Track competitor activities and market trends.
- Maintain databases of doctors, clinics, hospitals, and corporate clients.
Qualifications
- Graduate in any discipline (Healthcare, Marketing, Business Administration, Life Sciences preferred).
- MBA in Marketing or Healthcare Management will be an added advantage.
Experience
- 1–5 years of experience in healthcare marketing, diagnostics, hospital marketing, or public relations.
- Experience in pathology laboratory or healthcare industry preferred.
- Freshers with excellent communication skills may also apply.
Required Skills
- Excellent communication and interpersonal skills.
- Strong networking and relationship-building abilities.
- Sales and business development aptitude.
- Presentation and negotiation skills.
- Proficiency in MS Office and CRM tools.
- Ability to work independently and achieve targets.
- Professional appearance and positive attitude.
Key Performance Indicators (KPIs)
- Number of doctor and clinic visits completed.
- New referral accounts generated.
- Revenue growth from assigned territory.
- Client retention and satisfaction levels.
- Participation in marketing and outreach activities.
- Timely reporting and documentation.
Working Conditions
- Field-based role with regular travel within the assigned territory.
- Occasional participation in health camps, events, and awareness programs.
- Flexible working hours as per business requirements.
Salary & Benefits
- Competitive salary based on experience and performance.
- Travel allowance and field expenses reimbursement.
- Professional development and training opportunities.
Work Location: Hybrid remote in Kolhapur, Maharashtra (Kolhapur)
