Digital Marketing Executive
Experience: 1+ Years of Full-Time Experience
Employment Type: Full-Time
Department: Marketing
Work Location: New Delhi
About the Role
We are looking for an experienced and performance-driven Digital Marketing Executive who can independently manage and execute digital marketing activities across SEO, Google Ads, social media, content marketing, lead generation, and analytics.
The ideal candidate should be hands-on, creative, analytical, and comfortable owning campaigns from planning and execution to optimisation and reporting.
Key ResponsibilitiesSEO
- Develop and execute on-page and off-page SEO strategies.
- Perform keyword research, competitor analysis, and SEO audits.
- Optimize website pages, content, meta titles, descriptions, headings, internal links, and overall site structure.
- Monitor keyword rankings, organic traffic, backlinks, and other SEO KPIs.
- Identify technical SEO issues and coordinate with developers when required.
- Build and execute backlink and digital PR strategies.
- Improve organic visibility and generate qualified organic traffic.
Paid Advertising / Performance Marketing
- Plan, create, manage, and optimise Google Ads campaigns.
- Manage Meta Ads (Facebook & Instagram) campaigns.
- Conduct keyword research, audience targeting, A/B testing, and budget optimisation.
- Monitor CPL, CPA, CTR, CPC, ROAS, conversions, and overall campaign performance.
- Create landing-page and funnel recommendations to improve conversion rates.
- Continuously test new creatives, audiences, keywords, and campaign strategies.
Social Media Management
- Manage company social media profiles across platforms such as Instagram, Facebook, LinkedIn, and YouTube.
- Develop monthly social media calendars and content strategies.
- Schedule and publish posts, reels, stories, and other content.
- Monitor engagement, reach, followers, and social media performance.
- Stay updated with social media trends, formats, algorithms, and emerging platforms.
- Engage with audiences and maintain a consistent brand voice.
Content Marketing
- Create and manage content for websites, blogs, social media, ads, email campaigns, and other digital channels.
- Write engaging and SEO-friendly blogs, captions, ad copies, landing-page content, and promotional content.
- Work with designers/video editors to develop creative content.
- Use AI tools responsibly to research, ideate, draft, and improve content while maintaining originality and brand quality.
- Repurpose long-form content into social posts, reels, carousels, emails, and other formats.
Analytics & Reporting
- Track and analyse digital marketing performance.
- Create weekly/monthly performance reports and identify actionable insights.
- Monitor website traffic, conversions, campaign performance, and user behaviour.
- Use data to recommend improvements and make marketing decisions.
- Set up and monitor conversion tracking and campaign goals.
Required Tools & Platforms
The candidate should have practical experience with several of the following:
SEO & Website
- Google Search Console
- Google Analytics 4 (GA4)
- Google Keyword Planner
- SEMrush / Ahrefs
- Screaming Frog
- Google Trends
- WordPress or other CMS platforms
Paid Advertising
- Google Ads
- Meta Ads Manager
- Google Tag Manager
- Meta Pixel / Conversions API
- Google Keyword Planner
Social Media
- Meta Business Suite
- LinkedIn
- Instagram
- Facebook
- YouTube
- Buffer / Hootsuite / Later or similar scheduling tools
Content & Creative
- Canva
- Adobe Photoshop / Illustrator — preferred
- CapCut / Adobe Premiere Pro — preferred
- ChatGPT or other AI content/marketing tools
- Grammarly or similar writing tools
Analytics & Reporting
- Google Analytics 4
- Google Looker Studio
- Google Sheets / Excel
- Google Tag Manager
Requirements
- 1+ year of full-time professional experience in digital marketing.
- Strong practical knowledge of SEO, Google Ads, Meta Ads, social media marketing, and content marketing.
- Experience managing digital campaigns with measurable objectives.
- Understanding of keyword research, SEO optimisation, paid advertising, and conversion tracking.
- Strong copywriting and communication skills.
- Ability to analyze data and turn insights into actionable marketing strategies.
- Good understanding of marketing funnels, lead generation, and conversion optimisation.
- Ability to work independently and manage multiple projects simultaneously.
- Strong attention to detail and willingness to experiment and test new strategies.
- Candidates with a proven portfolio, campaign results, or case studies will be preferred.
Key Performance Indicators (KPIs)
Performance will be evaluated based on measurable outcomes such as:
- Organic traffic and keyword growth
- Website leads and conversions
- Google & Meta Ads performance
- Cost per lead/acquisition
- ROAS and campaign profitability
- Social media reach and engagement
- Content performance
- Website conversion rate
- Overall digital marketing ROI
What We’re Looking For
We are not looking for someone who only knows how to post on social media. We are looking for a hands-on digital marketer who understands the complete marketing funnel — from bringing traffic and generating awareness to converting that traffic into leads and customers.
If you enjoy experimenting, analyzing data, creating content, running campaigns, and actually seeing the impact of your work, we'd love to hear from you.
Pay: From ₹20,000.00 per month
Work Location: In person
