Experience: 2–5 years
Role Overview
We are looking for a Social Media Paid Marketing Specialist to manage and optimize paid campaigns across all major platforms, driving high-quality leads and improving ROI for Aroopa Apps.
Responsibilities
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Run and manage paid campaigns on Meta (Facebook & Instagram), Google Ads, LinkedIn, and other social platforms
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Optimize campaigns for CPL, CPA, CTR, and ROAS
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Build targeting, retargeting, and lookalike audiences
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Conduct A/B testing for ads and landing pages
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Collaborate with design/content teams for creatives
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Track performance and share insights & reports
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Improve lead quality and campaign efficiency
Requirements
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2–5 years in paid social media marketing
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Hands-on experience with Meta, Google, and LinkedIn Ads
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Strong understanding of performance marketing metrics
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Experience in lead generation campaigns (B2B preferred)
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Analytical and data-driven mindset
