# Mobile Performance Marketing Executive (Apps & Attribution)
**Experience:** 1–3 Years
**Location:** Etawah, Uttar Pradesh (Hybrid/Remote)
**Employment Type:** Full-Time
## About Fuzzy Funnels
Fuzzy Funnels is a mobile growth and performance marketing company helping app businesses scale through user acquisition, attribution, analytics, and conversion optimization. We work with fast-growing mobile apps to deliver measurable growth through data-driven marketing.
We're looking for someone who enjoys solving problems, experimenting with new ideas, and taking ownership of mobile growth initiatives.
## What You'll Do
* Lead Mobile Measurement Platform (MMP) implementation and coordinate with app developers for SDK integration.
* Configure and validate AppsFlyer (preferred), or work with other MMPs such as Adjust, Branch, or Tenjin.
* Define, map, and test in-app events and conversion tracking.
* Set up attribution, partner integrations, and campaign measurement.
* Launch, monitor, and optimize mobile acquisition campaigns across Google Ads, Meta, Apple Search Ads, TikTok, and other channels.
* Analyze campaign performance using KPIs such as CPI, CPA, ROAS, LTV, retention, and cohort analysis.
* Work with Firebase Analytics and GA4 to ensure accurate event tracking.
* Create dashboards and performance reports for internal stakeholders and clients.
* Stay updated on industry trends, privacy changes, and mobile attribution best practices.
## What We're Looking For
### Required
* 1–3 years of experience in mobile app performance marketing.
* Hands-on experience with at least one Mobile Measurement Platform (AppsFlyer preferred; Adjust, Branch, or Tenjin also acceptable).
* Experience managing Google Ads App Campaigns and Meta App Install campaigns.
* Working knowledge of Firebase Analytics and GA4.
* Strong analytical skills and proficiency in Excel or Google Sheets.
* Ability to work independently and take ownership of projects.
* Good written and verbal communication skills.
### Nice to Have
* Experience with Apple Search Ads, TikTok Ads, or other mobile ad platforms.
* Knowledge of SKAdNetwork (SKAN), deep linking, and attribution concepts.
* Basic SQL, Looker Studio, or Power BI.
* Experience working in a startup environment.
## Why Join Fuzzy Funnels?
* Build and own the mobile growth function from an early stage.
* Work directly with founders and influence key product and marketing decisions.
* Opportunity to work on global app growth projects.
* High ownership, rapid learning, and career progression.
* Performance-based incentives and a collaborative work environment.
## Selection Process
* Initial screening call
* Technical discussion focused on mobile attribution and campaign management
* Practical case study
* Final founder discussion
## How to Apply
Please include:
* Resume
* Total years of experience
* MMPs you've worked with (AppsFlyer, Adjust, Branch, Tenjin, etc.)
* Mobile apps or industries you've supported
* Advertising platforms you've managed
* Largest monthly ad spend you've handled
* Current CTC
* Expected CTC
* Notice period
* Current location
Pay: ₹8,000.00 - ₹12,000.00 per month
Benefits:
- Flexible schedule
- Leave encashment
- Paid sick time
- Work from home
Work Location: Hybrid remote in Etawah, Uttar Pradesh (Etawah, 206001)
