About Us
KC Overseas Education is one of India's leading overseas education consultancies, helping students achieve their dream of studying abroad. We are looking for a creative and performance-driven Digital Marketing professional who can combine paid advertising, AI tools, and social media marketing to grow our brand and generate quality leads.
Key Responsibilities
Paid Advertising
- Plan, launch, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max).
- Create and manage Meta Ads (Facebook & Instagram).
- Monitor campaign performance and improve ROI, CTR, CPC, and Cost per Lead.
- Conduct keyword research, audience targeting, and competitor analysis.
- Set up conversion tracking using Google Tag Manager and Google Analytics.
AI Video Creation
- Create engaging AI-generated videos using tools like Veo, Runway, Kling, Pika, HeyGen, Synthesia, CapCut AI, or similar platforms.
- Generate AI voiceovers, avatars, subtitles, and multilingual videos.
- Stay updated with the latest AI content creation trends and tools.
Video Concept Creation
- Brainstorm creative video ideas for Instagram Reels, YouTube Shorts, Facebook, and LinkedIn.
- Write engaging hooks, scripts, captions, and storyboards.
- Create educational, promotional, and trend-based content related to study abroad and student success stories.
Social Media Management
- Manage Facebook, Instagram, LinkedIn, YouTube, and other social media platforms.
- Plan and maintain a monthly content calendar.
- Schedule posts and monitor engagement.
- Reply to comments, messages, and inquiries professionally.
- Grow followers and improve organic engagement.
Content & Branding
- Design creatives using Canva or Adobe Creative Suite.
- Create posters, carousel posts, infographics, and promotional materials.
- Maintain consistent brand identity across all digital platforms.
Performance & Analytics
- Track campaign and social media performance.
- Prepare weekly and monthly reports.
- Suggest strategies to improve lead generation and brand awareness.
Required Skills
- Experience in Google Ads and Meta Ads.
- Knowledge of AI video creation tools.
- Strong understanding of social media marketing.
- Basic graphic design skills (Canva/Photoshop preferred).
- Video editing skills using CapCut, Premiere Pro, or similar tools.
- Knowledge of Google Analytics and Google Tag Manager.
- Excellent communication and creative thinking skills.
- Ability to identify trends and create viral content.
Preferred Qualifications
- 1–3 years of experience in Digital Marketing.
- Experience in Education, EdTech, or Overseas Education is an advantage.
- Certification in Google Ads or Meta Ads is a plus.
What We Offer
- Competitive salary based on experience.
- Performance incentives.
- Opportunity to work with the latest AI tools.
- Creative work environment.
- Career growth opportunities.
- Training and skill development.
If you're passionate about digital marketing, AI-powered content creation, and building impactful social media campaigns, we'd love to hear from you!
Job Type: Full-time
Pay: ₹12,000.00 - ₹20,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
Work Location: In person
