Job Description: Digital Marketing Executive
Job Title: Digital Marketing Executive
Department: Marketing
Employment Type: Full-Time
Experience: 1–3 Years
Location: [Location]
Salary: [Salary Range]
About the Role
We are looking for a motivated and results-driven Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across various online channels. The ideal candidate should have a good understanding of SEO, social media, paid advertising, content marketing, and website analytics.
Key Responsibilities
- Develop and implement digital marketing strategies to increase brand awareness, traffic, leads, and conversions.
- Manage and optimize social media platforms, including Facebook, Instagram, LinkedIn, and other relevant channels.
- Plan and execute SEO activities to improve website rankings and organic traffic.
- Create, manage, and optimize Google Ads and social media advertising campaigns.
- Conduct keyword research, competitor analysis, and market research.
- Coordinate with content and creative teams to develop engaging marketing content.
- Monitor website performance using tools such as Google Analytics and Google Search Console.
- Track campaign performance and prepare regular reports on key marketing metrics.
- Identify new digital marketing trends, tools, and opportunities.
- Optimize campaigns based on performance data and ROI.
- Support email marketing, lead generation, and other online promotional activities.
- Collaborate with sales and other departments to achieve business and marketing objectives.
Required Skills
- Good knowledge of SEO, SEM, social media marketing, and paid advertising.
- Experience with Google Ads and Meta Ads is preferred.
- Familiarity with Google Analytics and Google Search Console.
- Basic understanding of keyword research and SEO tools.
- Strong content writing and communication skills.
- Analytical and problem-solving abilities.
- Ability to manage multiple campaigns and meet deadlines.
- Good understanding of digital marketing metrics and reporting.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 1–3 years of experience in digital marketing or a related role.
- Relevant certifications in Google Ads, Analytics, SEO, or digital marketing will be an advantage.
Key Performance Indicators
- Website traffic and organic growth
- Lead generation and conversion rate
- Search engine rankings
- Social media engagement and growth
- Paid advertising ROI and ROAS
- Cost per lead and customer acquisition cost
- Overall digital campaign performance
What We Offer
- Competitive salary package
- Professional growth opportunities
- Learning and development opportunities
- Collaborative work environment
- Exposure to multiple digital marketing channels and campaigns
How to Apply
Interested candidates can send their updated CV to [Email Address] with the subject line "Application – Digital Marketing Executive."
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
