To Identify and onboard emerging luxury and homegrown aspirational onlinefirst brands on to Nykaa. To develop and implement luxe and hidden gems category business planconsistent with the overall Lifestyle Category. To focus on achieving desired focus brand sales mix, develop & enhancesales mix and launch if new brands. To co-ordinate and research on category trends & competition for thiscategory to make in-roads for sustained growth for present & future. To ensure that the key metrics governing the health of this category is met,including Conversion rate, NPS and right ratio of GMV:NMV,returns control ,brands onboarding scale up. To achieve financial output such as targeted NMV, AMOP and ProfitContribution. Interface with internal teams (cross functional) to drive sales. To suggest and give feedback on consumer facing activities such as UI/UX,Supply chain, CS etc.