Role Overview
We are seeking a Shopify App Growth Manager who understands SaaS growth, app marketplace optimization, competitor research, and conversion-focused marketing.
This role will focus on improving the visibility, conversion rate, and install growth of our Shopify apps through strategic positioning, ASO, search advertising, and ongoing listing optimization.
Key Responsibilities
App Growth Strategy
· Conduct competitor research and keyword analysis for Shopify apps
· Identify growth opportunities across our app portfolio
· Build strategic roadmaps to improve app installs and conversion rates
· Analyze Shopify App Store trends and merchant behavior
App Store Optimization (ASO)
· Optimize app titles, subtitles, descriptions, and keyword targeting
· Improve app positioning and messaging
· Continuously optimize listings based on performance data
· Monitor and improve conversion metrics from listing visits to installs
Copywriting & Positioning
· Write high-converting Shopify App Store copy
· Create merchant-focused messaging and value propositions
· Improve onboarding and app communication content where required
Creative Collaboration
· Work closely with designers to improve:
o App screenshots
o Media gallery assets
o Demo visuals
o Promotional creatives
· Suggest competitor-inspired improvements while maintaining unique branding
Shopify Search Ads
· Launch and manage Shopify Search Ads campaigns
· Optimize campaigns for installs and ROAS
· Manage recommended monthly budgets of $1,500–$2,000
· Analyze keyword performance and bidding strategies
· Continuously improve ad efficiency and conversion rates
Reporting & Optimization
· Track KPIs including:
o App installs
o Listing conversion rates
o CAC
o Search Ads performance
o Keyword rankings
· Share monthly growth insights and recommendations
Requirements
· 4–7 years of experience in Growth Marketing, SaaS Marketing, ASO, or App Marketplace Marketing
· Strong understanding of Shopify ecosystem preferred
· Experience running Search Ads or marketplace ads
· Strong copywriting and positioning skills
· Experience with competitor research and keyword analysis tools
· Ability to work closely with designers and product teams
· Analytical mindset with data-driven decision making
Preferred Qualifications
· Experience marketing Shopify apps
· Experience with SaaS or product-led growth
· Familiarity with app marketplace optimization
· Understanding of merchant psychology and eCommerce workflows
Success Metrics
· Increase app installs
· Improve app store conversion rates
· Improve keyword rankings
· Reduce customer acquisition cost
· Improve ROAS from Shopify Search Ads
· Increase overall app portfolio revenue
Pay: ₹50,000.00 - ₹70,000.00 per month
Benefits:
Application Question(s):
- Kindly mention your Current CTC, Expected CTC and Notice period.
Experience:
- App Store Optimization (ASO): 2 years (Required)
- SaaS Marketing: 2 years (Required)
- App Marketplace Marketing: 2 years (Required)
Work Location: In person
