Job Description – Marketing Manager
Company: SPS Realty
Location: Panchkula
Experience: 4–6 Years
Employment Type: Full-time
Role Overview
We are looking for an experienced Marketing Manager with strong expertise in real estate marketing, digital marketing, Meta Ads, social media, influencer marketing and project launches.
Key Responsibilities
● Plan and execute pre-launch and launch strategies for new real estate projects, including market positioning, teaser campaigns, project reveals, lead-generation campaigns and launch activities.
● Develop and execute post-launch marketing strategies focused on project visibility, inventory movement, offers, remarketing and lead conversion.
● Leverage AI-powered tools and emerging technologies to create and enhance Reels, videos, creatives, images and other digital content, improving creativity, quality and marketing efficiency.
● Manage company’s Instagram, Facebook, LinkedIn and YouTube presence and ensure consistent, project-focused communication.
● Plan, execute and optimise Meta Ads campaigns for brand awareness, project promotion and lead generation, including audiences, budgets, creatives, lead forms and retargeting.
● Develop marketing content highlighting project USPs, amenities, location advantages, construction progress, offers and events.
● Identify and coordinate with social media influencers for project and brand promotions, commercials, deliverables and finalisation in coordination with management.
● Coordinate with photographers, videographers, designers and creative agencies for marketing content and campaign execution.
● Work closely with sales and project teams to align marketing activities with project requirements and sales objectives.
● Monitor competitor projects, pricing, marketing campaigns and real estate market trends to identify opportunities and improve marketing strategies.
● Track leads, CPL, lead quality, conversions, engagement and ROI, and take corrective actions to improve campaign performance.
● Prepare regular marketing and campaign performance reports for management.
Key Performance Areas
Project Launches | Inventory Movement | Meta Ads | Lead Generation | Influencer Marketing | AI-Powered Content | Brand Visibility | Social Media | CPL & ROI
Pay: ₹60,000.00 - ₹75,000.00 per month
Work Location: In person
