Key Responsibilities
1. Business Strategy & Planning
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Lead annual and quarterly strategy planning cycles, translating business objectives into actionable roadmaps
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Conduct structured problem-solving on strategic priorities — market segments, competitive benchmarking, whitespace analysis
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Prepare Board / ExCo-level strategy decks, business reviews, comprehensive analysis
2. Growth Strategy & User Acquisition
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Design and evaluate growth levers across organic, paid, referral, and partnership channels
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Partner with product and marketing teams to define growth experiments, success metrics, and feedback loops
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Build cohort-level user journey analyses to identify conversion and retention improvement opportunities
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Own growth dashboards and KPI frameworks — track CAC, activation rates, D30/D90 retention, and funnel metrics
3. Monetization & Revenue Strategy
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Develop and refine monetization frameworks across ABCD's financial products
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Identify revenue expansion opportunities through pricing strategy, premium product tiers, and new monetization models
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Build detailed P&L models and unit economics to evaluate monetization initiatives
4. Cross-Sell & Portfolio Revenue
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Design and execute cross-sell strategy across ABCD's multi-product portfolio to improve share of wallet per customer
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Leverage customer segmentation, behavioural data, and propensity models to identify high-potential cross-sell cohorts
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Work with product, data science, and marketing teams to build personalised cross-sell journeys
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Track cross-sell conversion rates, incremental revenue, and customer lifetime value (LTV) impact — report to senior leadership
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Evaluate and operationalise new cross-sell programs including loyalty-linked triggers, lifecycle nudges, and bundled offers
5. Market Intelligence & Competitive Insights
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Continuously scan the competitive landscape in digital financial services — identify threats, opportunities, and best practices
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Synthesise intelligence from earnings calls, industry reports (BCG, McKinsey, RedSeer), regulatory filings, and primary research
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Provide strategic inputs to the product roadmap based on market signals
What We're Looking For
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3–5 years of total work experience in strategy, consulting, or a high-growth fintech / BFSI company
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Strong analytical skills — proficiency in Excel for financial modelling, P&L analysis, and scenario planning
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Excellent written and verbal communication & presentation skills — ability to craft crisp, board-ready narratives
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Ability to independently structure ambiguous problems and drive them to resolution
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Prior experience in digital lending, wealth management, insurance, or payments
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Exposure to CRM platforms, lifecycle marketing, or loyalty programme design
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Experience working in a matrixed, multi-stakeholder organisation
