Job Title: E-commerce & Marketing Manager
Department: Ecommerce & Marketing
Location: Puzhal, Chennai
Key Responsibilities:
E-commerce Management:
- Manage and update product listings on platforms such as IndiaMART, Amazon, Flipkart, and the company website.
- Monitor inventory levels and coordinate with the operations team to ensure product availability.
- Ensure product descriptions, pricing, and images are accurate and optimized for SEO.
- Handle order processing, tracking, and customer service coordination for online orders.
- Analyze sales performance across platforms and prepare reports to improve conversion rates.
Marketing & Promotion:
- Develop and execute digital marketing strategies to promote products and brand awareness.
- Plan and manage paid advertising campaigns on Amazon, Google Ads, and Meta (Facebook/Instagram).
- Optimize marketing budget for maximum ROI through targeted promotions and ad campaigns.
Social Media Management:
- Manage official social media pages (Facebook, Instagram, LinkedIn, etc.) with regular posts and engagement.
- Create and schedule content to increase brand visibility and audience engagement.
- Track performance using social media analytics tools and implement improvements.
Content Writing & Branding:
- Write clear, engaging content for product listings, blogs, promotional emails, and social media.
- Maintain brand voice and consistency across all online channels.
- Collaborate with graphic designers for ad creatives, banners, and promotional visuals.
Email & WhatsApp Marketing:
- Develop and send regular newsletters and promotional messages to customer databases.
- Run campaigns to announce new products, offers, and company updates.
Market & Competitor Research:
- Conduct regular analysis of market trends, competitor products, and pricing strategies.
- Provide insights and recommendations to improve product positioning and marketing plans.
Customer Engagement:
- Handle online inquiries, reviews, and feedback across platforms.
- Build customer loyalty through follow-ups and support services.
Key Skills Required:
- Strong understanding of e-commerce platforms (Amazon, IndiaMART, Shopify, etc.)
- Knowledge of SEO, SEM, and social media marketing.
- Content writing and basic graphic coordination skills.
- Data-driven mindset with proficiency in Excel and analytics tools.
- Excellent communication and organizational skills.
Job Type: Full-time
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Provident Fund
Work Location: In person
