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Job Description: Digital Marketing Specialist
Company: Ayuryoga International Retreat and Research Centre Ltd.
Location: Mauritius
Job Type: Full-Time
About Us
Ayuryoga International Retreat and Research Centre Ltd. is a premier destination dedicated to holistic well-being, traditional wellness treatments, and authentic Ayurvedic clinical practices. We are passionate about promoting health, balance, and healing. We are currently looking for a dynamic, creative, and results-driven Digital Marketing Specialist to lead our online presence and connect our brand with a wider audience.
Position Summary
We are seeking a versatile Digital Marketing Specialist to take full ownership of our digital marketing activities in Mauritius. You will be a "one-person powerhouse," responsible for the end-to-end lifecycle of our digital strategy. This includes setting marketing targets, conceptualizing campaigns, scripting and shooting content, editing assets, publishing across all social media platforms, and continuously monitoring performance to optimize results.
Key Responsibilities
1. Strategy & Planning
- Develop, implement, and manage our comprehensive digital marketing strategy aligned with the center's goals.
- Define clear digital marketing targets, KPIs, and monthly roadmaps for growth and lead generation.
- Identify and target key audience segments interested in wellness, Ayurveda, and retreat services.
2. Content Creation & Production
- Brainstorm and plan engaging content calendars across various platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, etc.).
- Write compelling copy, captions, and video scripts that resonate with our brand voice.
- Independently shoot high-quality video and photo content on-site at the retreat and research center.
- Direct and coordinate small in-house shoots featuring treatments, facilities, and staff.
3. Editing & Publishing
- Edit raw video and photo footage into polished, professional assets tailored for different social media formats (Reels, Shorts, Stories, Feed posts).
- Design visually appealing graphics and promotional materials.
- Schedule and publish content across all designated platforms, ensuring a consistent and active online presence.
4. Performance Monitoring & Optimization
- Monitor daily performance metrics and social media analytics.
- Track engagement, reach, conversion rates, and ROI for all campaigns.
- Prepare and present regular performance reports to management, highlighting successes and areas for improvement.
- Adjust strategies and content formats based on data-driven insights and changing digital trends.
Requirements & Qualifications
- Proven experience as a Digital Marketing Specialist, Social Media Manager, or Content Creator.
- Hands-on experience with shooting video and photography (knowledge of lighting, framing, and basic audio equipment is essential).
- Proficiency in video editing and graphic design software (e.g., Adobe Premiere Pro, Final Cut Pro, After Effects, Photoshop, or Canva).
- Deep understanding of social media algorithms, best practices, and trends.
- Excellent copywriting and storytelling skills.
- Strong analytical skills with experience using tools like Google Analytics, Facebook Ads Manager, and social media insights.
- Ability to work independently, manage multiple tasks, and meet deadlines.
- A genuine interest in holistic health, Ayurveda, or the wellness industry is a strong advantage.
What We Offer
- The opportunity to take full creative control of a growing brand's digital presence.
- A peaceful and supportive work environment within a leading wellness retreat.
- Competitive salary and benefits (to be discussed based on experience).
How to Apply:
Please submit your resume, a cover letter detailing your relevant experience, and a portfolio or links to your previous work (specifically showcasing content you have scripted, shot, and edited yourself) to [email protected].
Pay: ₹30,000.00 - ₹50,000.00 per month
Work Location: In person
