JOB DESCRIPTION – SALES HEAD
Job Title : Sales Head
Department
Sales & Business Development
Reports To
Director / Managing Director / Management
Job Purpose
The Sales Head will be responsible for developing and implementing sales strategies to achieve the company's revenue and growth targets. The role includes managing the sales team, developing new markets, maintaining relationships with distributors and customers, and increasing the overall market presence of the company.
Key Roles & Responsibilities:
1. Sales Strategy & Planning
- Develop and implement effective sales strategies to achieve monthly, quarterly, and annual sales targets.
- Prepare sales forecasts, budgets, and business growth plans.
- Identify new business opportunities, markets, and sales channels.
- Develop strategies for increasing market share and brand visibility.
2. Sales Target Achievement
- Ensure the achievement of individual and team sales targets.
- Monitor daily, weekly, and monthly sales performance.
- Analyse sales data and take corrective actions where required.
- Drive the team to achieve revenue and profitability goals.
3. Sales Team Management
- Lead, guide, motivate, and monitor the sales team.
- Assign sales targets and territories to team members.
- Conduct regular sales meetings and performance reviews.
- Train and develop the sales team to improve productivity and performance.
- Monitor employees' KRAs and KPIs.
4. Business Development
- Develop new customers, distributors, dealers, wholesalers, retailers, and institutional clients.
- Identify opportunities for expansion into new territories and markets.
- Build strong relationships with key customers and business partners.
- Negotiate commercial terms and close major business deals.
5. Distributor & Channel Management
- Appoint and manage distributors, dealers, and channel partners.
- Monitor distributor sales performance and market activities.
- Ensure proper market coverage and product availability.
- Resolve distributor and customer-related issues.
- Develop strategies to increase secondary sales and repeat orders.
6. Customer Relationship Management
- Maintain strong professional relationships with key customers.
- Handle major customer complaints and ensure timely resolution.
- Collect customer feedback and communicate market requirements to management.
- Ensure high levels of customer satisfaction.
7. Market & Competitor Analysis
- Monitor market trends, competitor activities, pricing, and promotional strategies.
- Analyse customer demand and market opportunities.
- Provide market intelligence and recommendations to management.
- Suggest new products based on market requirements and customer feedback.
8. Coordination with Internal Departments
- Coordinate with Production for product availability and delivery planning.
- Work closely with Marketing for promotional campaigns and sales support.
- Coordinate with Accounts regarding payments and outstanding collections.
- Coordinate with the Dispatch and Operations teams for timely order delivery.
9. Sales Reporting & MIS
- Prepare and submit daily, weekly, and monthly sales reports.
- Present sales performance and business development reports to management.
- Monitor sales pipeline, conversions, collections, and outstanding payments.
- Maintain accurate customer and sales records in the ERP/CRM system.
10. Collections & Payment Follow-up
- Ensure timely collection of payments from customers and distributors.
- Monitor outstanding amounts and credit limits.
- Coordinate with the Accounts Department for reconciliation and payment-related issues.
- Minimise overdue payments and bad debts.
Key Performance Indicators (KPIs)
The performance of the Sales Head may be measured based on:
- Achievement of sales targets.
- Revenue growth.
- New customer acquisition.
- New distributor/dealer appointments.
- Market expansion.
- Sales team productivity.
- Customer retention.
- Collection and outstanding payment performance.
- Secondary sales growth.
- Achievement of profitability targets.
- Accuracy and timely submission of sales reports.
Required Qualifications
- Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
- MBA in Sales/Marketing will be preferred.
Experience Required
- Minimum 5–10 years of experience in Sales and Business Development.
- Experience in the Garment, Textile, Sportswear, Retail industry will be preferred.
- Previous experience in managing a sales team and distributors is desirable.
Required Skills
- Strong leadership and team management skills.
- Excellent communication and negotiation skills.
- Strong business development and relationship-building abilities.
- Knowledge of sales planning and market analysis.
- Ability to achieve targets under pressure.
- Good knowledge of MS Excel, ERP, CRM, and sales reporting.
- Strong problem-solving and decision-making skills.
Employment Type
Full-Time
Job Location- Jaipur
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: Hybrid remote in Jaipur, Rajasthan
