About the Role:
We are looking for a highly skilled PPC Expert to manage and optimize our paid advertising campaigns across Google Ads, LinkedIn Ads, and other relevant platforms. The ideal candidate will have strong analytical skills, hands-on experience with PPC platforms, and a proven track record of driving high-quality leads within the IT services and consulting domain.
Key Responsibilities:
- Plan, create, and manage PPC campaigns across Google Ads, LinkedIn Ads, and other paid channels.
- Conduct keyword research, competitor analysis, and market trends evaluation to optimize campaign performance.
- Manage budgets and ensure efficient spending to achieve maximum ROI.
- Monitor daily campaign performance, analyze metrics, and prepare detailed reports.
- Optimize landing pages and ad copy to improve Quality Score and conversion rates.
- Collaborate with the marketing and sales teams to align ads with business goals.
- Identify opportunities for scaling campaigns and improving lead quality.
- Implement A/B testing for ads, bidding strategies, and landing pages.
- Stay updated with the latest PPC trends, tools, and best practices.
Required Skills & Qualifications:
- Proven experience as a PPC Specialist/Expert in the IT services & consulting industry.
- Strong expertise in Google Ads, LinkedIn Ads, and other major PPC platforms.
- In-depth knowledge of keyword bidding, campaign optimization, and performance tracking.
- Strong understanding of analytics tools such as Google Analytics, GA4, and Tag
- Manager.
- Excellent analytical and problem-solving skills.
- Ability to create compelling ad copies and landing page optimization strategies.
- Strong communication and reporting skills.
Preferred Qualifications:
- Google Ads certifications (Search, Display, Video, etc.).
- Experience with B2B lead-generation campaigns.
- Experience working with CRM tools (HubSpot, Zoho, etc.).
Pay: ₹40,000.00 - ₹60,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Provident Fund
Work Location: In person
