We are looking for a BDR / SDR who can help us streamline and manage our end-to-end lead generation pipeline, from identifying and sourcing leads to nurturing and tracking them effectively in Salesforce.
The candidate will be responsible for managing leads coming from different sources, including lead generation tools, LinkedIn, Dripify/Pardot campaigns, email campaigns, existing prospect databases, referrals, and our previous lead lists. All leads should be properly organized, tracked, and maintained within Salesforce as the central CRM.
The role will include prospecting, calling leads, sending personalized emails, managing follow-ups, nurturing prospects, and booking qualified meetings. The candidate should ensure that leads are consistently followed up with and that potential opportunities do not get lost due to a lack of engagement.
We are looking for someone who is well-versed in market research and targeted prospecting. Before setting up campaigns, the candidate should be able to study the market, understand our target audience, identify the right industries, companies, and decision-makers, and create campaigns that are focused and relevant rather than generic mass outreach.
The candidate should also be capable of setting up, managing, and optimizing Dripify/Pardot, LinkedIn, and email outreach campaigns, tracking their performance, and continuously improving the messaging, targeting, and follow-up approach based on results.
The candidate may also be asked to participate in digital marketing activities, including supporting campaign planning, content promotion, social media outreach, webinar/event promotions, and other marketing initiatives that contribute to lead generation and brand awareness.
Most importantly, we are looking for someone who understands the complete lead generation lifecycle and can proactively recommend improvements to our existing setup, including the right processes, tools, automation, campaign structure, lead qualification, nurturing strategy, and Salesforce tracking.
The ideal candidate should be able to manage and improve the complete process:
Market Research → Target Account Identification → Lead Generation → Campaign Setup → Outreach → Calling & Email Follow-ups → Salesforce Tracking → Lead Nurturing → Qualification → Meeting Booking → Opportunity Handover
Experience with Salesforce CRM, LinkedIn Sales Navigator, Dripify/Pardot, email marketing and outreach tools, B2B prospecting, lead nurturing, and digital marketing would be highly preferred.
Pay: ₹10,524.89 - ₹150,000.00 per month
Benefits:
Application Question(s):
- How early you can join the team?
- What is your current CTC?
- What is your expected CTC?
Experience:
Work Location: Remote
