Job Description – Brand Marketing Manager
Company: Dermalist
Location: Mumbai (On-site)
Employment Type: Full-time
About Dermalist
Dermalist is a fast-growing premium skincare, haircare, and bodycare brand committed to delivering science-backed, high-quality products. We are looking for an experienced Brand Marketing Manager who can build and scale our brand through innovative marketing strategies, product positioning, and integrated campaigns.
Role Overview
The Brand Marketing Manager will be responsible for developing and executing end-to-end brand marketing strategies to strengthen Dermalist's market presence, increase brand awareness, and drive customer acquisition and retention. The ideal candidate should have prior experience working with D2C skincare, beauty, cosmetics, or personal care brands and possess a strong understanding of consumer behavior, digital marketing, and brand building.
Key Responsibilities
- Develop and execute comprehensive brand marketing strategies aligned with business objectives.
- Drive brand positioning, messaging, and storytelling across all online and offline marketing channels.
- Plan and execute product launch campaigns, seasonal campaigns, and promotional initiatives.
- Collaborate with the Creative, Social Media, Performance Marketing, Influencer Marketing, E-commerce, and Product teams to deliver integrated marketing campaigns.
- Analyze consumer insights, market trends, and competitor activities to identify growth opportunities.
- Build and maintain a consistent brand identity across all customer touchpoints.
- Manage ATL, BTL, digital, influencer, PR, and retail marketing initiatives.
- Oversee content strategy, campaign calendars, and marketing communication.
- Track campaign performance, brand awareness, customer engagement, and marketing ROI using data-driven insights.
- Manage marketing budgets, vendor relationships, agencies, and external partners.
- Conduct market research to identify emerging trends and customer preferences.
- Ensure all marketing activities align with the brand's vision, guidelines, and regulatory requirements.
Required Skills
- Strong expertise in brand strategy, brand positioning, and integrated marketing.
- Excellent understanding of D2C marketing, digital marketing, and customer lifecycle management.
- Experience managing product launches and 360° marketing campaigns.
- Strong analytical skills with the ability to interpret campaign performance and customer insights.
- Excellent communication, leadership, stakeholder management, and project management skills.
- Hands-on experience with Google Analytics, Meta Ads Manager, CRM tools, Excel, and presentation software.
- Ability to manage multiple projects in a fast-paced environment while meeting deadlines.
Experience & Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
- 4–7+ years of experience in Brand Marketing.
- Mandatory experience in D2C skincare, beauty, cosmetics, personal care, or wellness brands.
- Candidates who have worked with brands such as Minimalist, Mamaearth, Dot & Key, Plum, Foxtale, Pilgrim, Aqualogica, The Derma Co., Deconstruct, WishCare, Chemist at Play, mCaffeine, Love Beauty & Planet, or similar D2C beauty brands will be preferred.
Why Join Dermalist?
- Best-in-market salary and performance-based incentives.
- Opportunity to lead the brand marketing function of a rapidly growing D2C skincare brand.
- High ownership and autonomy in shaping brand strategy.
- Collaborative, innovative, and growth-focused work culture.
- Excellent learning, leadership, and career advancement opportunities.
Location: Mumbai (On-site)
Interested candidates can share their resume at: [email protected]
Pay: ₹35,000.00 - ₹65,000.00 per month
Work Location: In person
