Digital Marketing Executive
Company: Wipronix Technologies
Department: Marketing
Employment Type: Full-Time
Location: Mohali
About the Role
Wipronix Technologies is looking for a creative, performance-driven Digital Marketing Executive who can take ownership of our digital presence, brand communication, social media, content, campaigns, and online lead generation.
The ideal candidate should be comfortable working across social media, content creation, SEO, paid advertising, analytics, branding, and digital campaigns and should have a strong understanding of current digital marketing trends.
Key ResponsibilitiesSocial Media Management
- Manage Wipronix's social media presence across Instagram, LinkedIn, Facebook, YouTube and other relevant platforms.
- Develop and execute monthly social media strategies and content calendars.
- Create engaging posts, reels, carousels, stories, videos and other social content.
- Monitor engagement, audience growth and overall social media performance.
- Stay updated with trending formats, sounds, hashtags and digital marketing trends.
Content Creation
- Create compelling content for social media, website, blogs and marketing campaigns.
- Write captions, ad copies, promotional content and marketing communications.
- Coordinate with designers/video editors or independently create basic creatives when required.
- Develop content around Wipronix's AI, technology, products, services and company initiatives.
Paid Advertising
- Plan, launch and manage campaigns on platforms such as:
- Meta Ads
- Google Ads
- LinkedIn Ads
- YouTube Ads
- Manage campaign budgets and targeting.
- Monitor CTR, CPC, CPL, conversions and ROI.
- Continuously optimize campaigns based on performance.
- Generate leads through paid digital campaigns.
SEO & Website Marketing
- Implement basic and advanced on-page and off-page SEO strategies.
- Perform keyword research and competitor analysis.
- Optimize website pages, titles, descriptions, headings and content.
- Work on improving organic search visibility and website traffic.
- Monitor website performance through tools such as Google Search Console and Google Analytics.
Lead Generation
- Develop digital strategies for generating B2B and B2C leads.
- Track leads from different marketing channels.
- Work with the sales/business development team to improve lead quality and conversion.
Analytics & Reporting
- Track and analyze digital marketing performance.
- Prepare weekly/monthly marketing reports.
- Monitor:
- Website traffic
- Social media growth
- Engagement
- Leads
- Conversion rates
- Ad performance
- Campaign ROI
- Use insights from analytics to improve future campaigns.
Brand Building
- Maintain a consistent Wipronix brand identity across digital channels.
- Develop campaigns that improve brand awareness, credibility and online presence.
- Research competitors and identify opportunities for Wipronix to stand out.
- Support company announcements, events, recruitment campaigns and promotional activities.
Required Skills
- Strong understanding of digital marketing fundamentals.
- Social media management.
- Content writing and copywriting.
- Meta Ads / Google Ads.
- SEO and keyword research.
- Google Analytics / Search Console.
- Lead generation.
- Email marketing.
- Marketing analytics and reporting.
- Basic understanding of Canva, Photoshop or similar design tools.
- Basic video/reel editing is a plus.
- Good communication and creative thinking.
- Ability to independently plan and execute campaigns.
Preferred Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Business, Communications or a related field.
- 1–3 years of relevant experience preferred.
- Freshers with strong practical knowledge, portfolios or internship experience can also apply.
- Experience working with technology, SaaS, AI or IT companies will be an advantage.
What We Are Looking For
We are looking for someone who doesn't just post content, but understands:
Content → Reach → Engagement → Leads → Conversions → Business Growth
The candidate should be proactive, creative, data-driven and willing to experiment with new marketing strategies.
Key Performance Areas
- Social media growth
- Content reach and engagement
- Website traffic
- Organic ranking
- Qualified leads generated
- Paid campaign performance
- Conversion rate
- Brand awareness
- Overall digital presence
Why Join Wipronix?
- Work with an AI-driven technology company.
- Opportunity to build and manage a growing technology brand.
- Freedom to experiment with new marketing ideas.
- Work closely with technology, business and leadership teams.
- Opportunity to take ownership of digital marketing initiatives and campaigns.
Pay: ₹10,075.22 - ₹41,005.19 per month
Work Location: In person
